Quay lại danh mục Trắc nghiệm Quản trị Marketing Tiếng Anh

Bộ 9 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

Thời gian còn lại: --:--

Câu 1: Which management philosophy argues that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?

Câu 2: company divides the market into groups based on consumer knowledge, attitudes, uses, or responses to a product. Which type of segmentation is being used?

Câu 3: Which of the following describes the differential effect that knowing the brand name has on customer response to the product and its marketing?

Câu 4: firm sets a high price for a new product to maximize revenue layer by layer from the segments willing to pay the high price. What is this strategy called?

Câu 5: In which stage of the Product Life Cycle (PLC) do sales growth slows down or levels off because the product has achieved acceptance by most potential buyers?

Câu 6: Which distribution strategy involves stocking the product in as many outlets as possible to ensure maximum brand exposure and consumer convenience?

Câu 7: Buyer discomfort caused by post-purchase conflict is known as what in marketing terminology?

Câu 8: The full positioning of a brand - the full mix of benefits on which it is positioned - is known as its what?

Câu 9: In a PESTEL analysis, which factor would include changes in disposable income, inflation rates, and stock market fluctuations?

Câu 10: Which digital marketing metric refers to the percentage of visitors who leave a website after viewing only one page?

Câu 11: Which promotion mix tool involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 12: What is the term for the value of the entire stream of purchases a customer makes over a lifetime of patronage?

Câu 13: producer directs its marketing activities (primarily advertising and consumer promotion) toward final consumers to induce them to buy the product. This is known as what strategy?

Câu 14: In SWOT analysis, which quadrant describes external factors that the company may be able to exploit to its advantage?

Câu 15: According to the BCG matrix, what are low-growth, high-share businesses or products that produce a lot of cash used to pay bills and support other SBUs?

Câu 16: Which service characteristic means that services cannot be seen, tasted, felt, heard, or smelled before they are bought?

Câu 17: Dividing a market into different segments based on lifestyle or personality characteristics is called what?

Câu 18: What is the concept of carefully integrating and coordinating the company's many communications channels to deliver a clear, consistent, and compelling message?

Câu 19: runner-up firm that is fighting hard to increase its market share in an industry is known as a what?

Câu 20: Pricing a product at 9.99 dollars instead of 10.00 dollars to make it seem significantly cheaper is an example of what?

Câu 21: The demand for business goods is ultimately derived from the demand for consumer goods. What is this phenomenon called?

Câu 22: Which concept calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs?

Câu 23: What is the strategy of adjusting a global marketing program to local cultural and market conditions?

Câu 24: Engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships is called what?

Câu 25: Which philosophy holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumer's and society's well-being?