Quay lại danh mục Trắc nghiệm Quản trị Marketing Tiếng Anh
Bộ 9 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

Bộ 9 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 9 - Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Which management philosophy argues that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?

Câu 2: company divides the market into groups based on consumer knowledge, attitudes, uses, or responses to a product. Which type of segmentation is being used?

Câu 3: Which of the following describes the differential effect that knowing the brand name has on customer response to the product and its marketing?

Câu 4: firm sets a high price for a new product to maximize revenue layer by layer from the segments willing to pay the high price. What is this strategy called?

Câu 5: In which stage of the Product Life Cycle (PLC) do sales growth slows down or levels off because the product has achieved acceptance by most potential buyers?

Câu 6: Which distribution strategy involves stocking the product in as many outlets as possible to ensure maximum brand exposure and consumer convenience?

Câu 7: Buyer discomfort caused by post-purchase conflict is known as what in marketing terminology?

Câu 8: The full positioning of a brand - the full mix of benefits on which it is positioned - is known as its what?

Câu 9: In a PESTEL analysis, which factor would include changes in disposable income, inflation rates, and stock market fluctuations?

Câu 10: Which digital marketing metric refers to the percentage of visitors who leave a website after viewing only one page?

Câu 11: Which promotion mix tool involves building good relations with the company's various publics by obtaining favorable publicity and handling unfavorable rumors?

Câu 12: What is the term for the value of the entire stream of purchases a customer makes over a lifetime of patronage?

Câu 13: producer directs its marketing activities (primarily advertising and consumer promotion) toward final consumers to induce them to buy the product. This is known as what strategy?

Câu 14: In SWOT analysis, which quadrant describes external factors that the company may be able to exploit to its advantage?

Câu 15: According to the BCG matrix, what are low-growth, high-share businesses or products that produce a lot of cash used to pay bills and support other SBUs?

Câu 16: Which service characteristic means that services cannot be seen, tasted, felt, heard, or smelled before they are bought?

Câu 17: Dividing a market into different segments based on lifestyle or personality characteristics is called what?

Câu 18: What is the concept of carefully integrating and coordinating the company's many communications channels to deliver a clear, consistent, and compelling message?

Câu 19: runner-up firm that is fighting hard to increase its market share in an industry is known as a what?

Câu 20: Pricing a product at 9.99 dollars instead of 10.00 dollars to make it seem significantly cheaper is an example of what?

Câu 21: The demand for business goods is ultimately derived from the demand for consumer goods. What is this phenomenon called?

Câu 22: Which concept calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs?

Câu 23: What is the strategy of adjusting a global marketing program to local cultural and market conditions?

Câu 24: Engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships is called what?

Câu 25: Which philosophy holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumer's and society's well-being?