Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh

Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án - Chương 6

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Câu 1: What is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate marketing programs?

Câu 2: Which requirement for effective segmentation ensures that the size, purchasing power, and profiles of the segments can be measured?

Câu 3: company that decides to ignore market segment differences and target the whole market with one offer is using which strategy?

Câu 4: Which type of segmentation divides buyers into different segments based on lifestyle or personality characteristics?

Câu 5: When a firm goes after a large share of one or a few smaller segments or niches, it is practicing which targeting strategy?

Câu 6: Which requirement for effective segmentation states that the segments must be large or profitable enough to serve?

Câu 7: The way a product is defined by consumers on important attributes, or the place it occupies in consumers' minds relative to competing products, is known as what?

Câu 8: Dividing the market based on when buyers get the idea to buy, actually make their purchase, or use the purchased item is called what?

Câu 9: If a company targets several market segments and designs separate offers for each, which marketing strategy is it using?

Câu 10: Which of the following describes 'Individual marketing'?

Câu 11: 'Perceptual Positioning Map' is primarily used by marketers to do what?

Câu 12: Which value proposition represents the 'winning' strategy of providing upscale products at a higher price to cover higher costs?

Câu 13: When a business differentiates itself by hiring and training better people than its competitors do, it is using which type of differentiation?

Câu 14: What is the term for an advantage over competitors gained by offering greater customer value, either by having lower prices or providing more benefits that justify higher prices?

Câu 15: Which segmentation variable classifies consumers into light, medium, and heavy product users?

Câu 16: Which requirement for effective segmentation means that the segments can be effectively reached and served?

Câu 17: The full positioning of a brand, which is the full mix of benefits on which it is positioned, is called what?

Câu 18: What is the first step in the STP process (Segmentation, Targeting, and Positioning)?

Câu 19: Which type of segmentation is based on dividing the market into groups according to the different benefits that consumers seek from the product?

Câu 20: Dividing the market into segments based on variables such as age, gender, family size, income, and occupation is known as what?

Câu 21: Which of the following value propositions is often very difficult to sustain in the long run?

Câu 22: What is the name for the strategy of tailoring products and marketing programs to the needs and wants of local customer segments such as cities or specific neighborhoods?

Câu 23: Which of the following is NOT a requirement for effective market segmentation?

Câu 24: brand's 'differentiation' refers to which of the following?

Câu 25: What type of segmentation involves forming segments of consumers who have similar needs and buying behaviors even though they are located in different countries?