Quay lại danh mục Trắc nghiệm Marketing dịch vụ Tiếng Anh
Trắc nghiệm Marketing dịch vụ Tiếng Anh online - Chương 1

Trắc nghiệm Marketing dịch vụ Tiếng Anh online - Chương 1

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Thời gian còn lại: --:--

Câu 1: Which of the following best describes the core characteristic of a service that makes it impossible to touch, taste, or see before purchase?

Câu 2: Because airline seats cannot be stored for a later flight, airlines often use dynamic pricing, which is a direct response to which service characteristic?

Câu 3: In a hair salon, the stylist creates the service at the exact same time the customer consumes it, illustrating which unique service feature?

Câu 4: Why do service companies invest heavily in employee training and standardized operating procedures?

Câu 5: In the extended 7Ps of services marketing, which 'P' encompasses all human actors who play a part in service delivery and thus influence the buyer's perceptions?

Câu 6: The layout of a restaurant, the design of its menus, and the ambient music are all examples of which element in the services marketing mix?

Câu 7: The actual procedures, mechanisms, and flow of activities by which a service is delivered represent which component of the 7Ps?

Câu 8: According to the goods-services continuum, which of the following represents a 'pure service' with virtually no tangible elements?

Câu 9: Attributes that a consumer can determine before purchasing a product, such as color, style, or price, are known as what?

Câu 10: Why is a complex surgical operation considered high in credence qualities?

Câu 11: A restaurant meal is typically high in which type of quality, since its taste and service can only be fully assessed during consumption?

Câu 12: In developed economies, what sector typically accounts for the largest percentage of Gross Domestic Product (GDP) and employment?

Câu 13: When a student actively participates in an online language class to improve their fluency, this interaction demonstrates which modern service concept?

Câu 14: What is the primary purpose of creating a service blueprint in the early stages of service design?

Câu 15: How has the rise of mobile applications fundamentally changed the 'Place' aspect of the services marketing mix?

Câu 16: Lovelock and Gummesson proposed that services do not result in the transfer of ownership; instead, they provide what?

Câu 17: When an insurance company uses a recognizable mascot or a strong visual logo in its advertising, what marketing strategy is it primarily employing?

Câu 18: A hotel offering discounts during the off-season is attempting to manage demand to cope with which service characteristic?

Câu 19: What term describes the strategy of treating employees as internal customers to ensure they are prepared and motivated to provide excellent service?

Câu 20: In the services marketing triangle, what type of marketing occurs at the point of interaction between the front-line employee and the customer?

Câu 21: Which of the following is the best example of a Business-to-Business (B2B) service?

Câu 22: A tailored financial advisory service compared to a standard automated ATM withdrawal represents a shift toward what?

Câu 23: While customer satisfaction is a broader concept, 'service quality' specifically focuses on what?

Câu 24: What is the primary strategic reason a manufacturing company might outsource its IT support and logistics to specialized service firms?

Câu 25: Ensuring that staff uniforms are clean, the waiting room is well-lit, and the brochures are professionally printed are actions related to managing which 'P'?