Trắc nghiệm Marketing du lịch Tiếng Anh có đáp án - Phần 2
Thời gian còn lại: --:--
Kết quả của bạn:
Bạn đã đúng:
Bạn đã sai:
Tổng số câu:
Câu 1:
In tourism marketing, which concept describes the strategy of adjusting prices in real-time based on demand and capacity to maximize total revenue?
💡 Lời giải chi tiết:
According to widely accepted industry practices, revenue management is the application of disciplined analytics that predict consumer behavior at the micro-market level to optimize product availability and price. Kết luận Lý giải Revenue management.
Câu 2:
Which characteristic of tourism services explains why an unsold hotel room on a specific night cannot be sold the next day, resulting in a permanent loss of revenue?
💡 Lời giải chi tiết:
Based on the core theories of service marketing, perishability means that service capacity cannot be stored for future use or sale. Kết luận Lý giải Perishability.
Câu 3:
To overcome the challenge of 'Intangibility', a luxury resort uses high-quality brochures and professional virtual tours. Which of the 7Ps of service marketing does this represent?
💡 Lời giải chi tiết:
According to the service marketing mix framework, physical evidence refers to the tangible cues that help customers evaluate a service before purchase. Kết luận Lý giải Physical evidence.
Câu 4:
The concept where the tourism service provider and the customer must both be present for the transaction to occur is known as:
💡 Lời giải chi tiết:
In service marketing analysis, inseparability indicates that the production and consumption of the service happen simultaneously and require the interaction of both parties. Kết luận Lý giải Inseparability.
Câu 5:
Which element of the service marketing mix focuses on the actual procedures, mechanisms, and flow of activities by which the service is delivered?
💡 Lời giải chi tiết:
According to the 7Ps model, the process element encompasses the systems and sequences of events that ensure a service is delivered efficiently to the customer. Kết luận Lý giải Process.
Câu 6:
Destination Marketing Organization (DMO) primarily focuses on which of the following tasks?
💡 Lời giải chi tiết:
In tourism governance, a DMO is responsible for the overall marketing and strategic coordination of a destination to enhance its competitive image. Kết luận Lý giải Promoting a specific region to attract more visitors.
Câu 7:
Segmenting the tourism market based on variables such as lifestyle, values, and personality traits is called:
💡 Lời giải chi tiết:
According to marketing segmentation theory, psychographic segmentation groups consumers based on their internal motivations and personal characteristics. Kết luận Lý giải Psychographic segmentation.
Câu 8:
Which pricing strategy involves setting a high initial price for a new, unique luxury cruise package to target early adopters and high-income travelers?
💡 Lời giải chi tiết:
Based on economic pricing models, price skimming is used to capture maximum revenue from segments willing to pay a premium before lowering the price over time. Kết luận Lý giải Price skimming.
Câu 9:
In the context of 'Push and Pull' factors in tourism motivation, which of the following is considered a 'Push' factor?
💡 Lời giải chi tiết:
According to Dann (1977), push factors are internal socio-psychological motives that drive an individual to travel, while pull factors are destination attributes. Kết luận Lý giải A desire for escape from daily routine.
Câu 10:
According to Butler's Tourism Area Life Cycle (TALC) model, the stage where the number of tourists increases rapidly and the market becomes dominated by outsiders is:
💡 Lời giải chi tiết:
Butler's model defines the development stage as the period where a destination sees massive growth, external investment, and heavy promotional efforts. Kết luận Lý giải Development.
Câu 11:
What is the main goal of Integrated Marketing Communications (IMC) in tourism?
💡 Lời giải chi tiết:
According to marketing communication principles, IMC ensures that all promotional tools work together in harmony to deliver a unified brand image. Kết luận Lý giải To provide a consistent and clear brand message across all channels.
Câu 12:
User-Generated Content (UGC), such as reviews on TripAdvisor or travel photos on Instagram, is highly valued by marketers because it:
💡 Lời giải chi tiết:
In digital marketing analysis, UGC is seen as more credible than brand-produced content because it reflects real experiences from fellow consumers. Kết luận Lý giải Increases perceived authenticity and trust among potential travelers.
Câu 13:
In the 'Triple Bottom Line' approach to sustainable tourism marketing, what are the three pillars that must be balanced?
💡 Lời giải chi tiết:
The Triple Bottom Line framework emphasizes that businesses should measure their success based on social, environmental, and financial outcomes. Kết luận Lý giải People, Planet, Profit.
Câu 14:
Internal Marketing in the tourism industry refers to:
💡 Lời giải chi tiết:
According to service management theory, internal marketing treats employees as 'internal customers' to ensure they are engaged and capable of delivering high-quality service. Kết luận Lý giải Training and motivating employees to provide excellent service.
Câu 15:
What is the primary function of a Global Distribution System (GDS) in the travel industry?
💡 Lời giải chi tiết:
A GDS acts as a computerized network system that enables automated transactions between travel service providers and travel agencies worldwide. Kết luận Lý giải To provide real-time access to airline, hotel, and car rental inventories for travel agents.
Câu 16:
The 'Assurance' dimension in the SERVQUAL model of service quality refers to:
💡 Lời giải chi tiết:
According to Parasuraman et al., the assurance dimension focuses on the competence and credibility of the staff which builds customer confidence. Kết luận Lý giải The knowledge and courtesy of employees and their ability to convey trust.
Câu 17:
In tourism, 'Relationship Marketing' primarily aims to:
💡 Lời giải chi tiết:
Relationship marketing shifts the focus from individual transactions to creating enduring connections that increase customer lifetime value. Kết luận Lý giải Build long-term loyalty and repeat business with existing customers.
Câu 18:
'Moment of Truth' in the tourism service encounter is defined as:
💡 Lời giải chi tiết:
Popularized by Jan Carlzon, the moment of truth is a critical interaction where the quality of the service is put to the test in the eyes of the customer. Kết luận Lý giải Any instance where the customer interacts with the service provider and forms an impression.
Câu 19:
When a destination uses 'Search Engine Optimization' (SEO), what is it trying to achieve?
💡 Lời giải chi tiết:
In digital marketing, SEO involves optimizing website content and structure to rank higher in non-paid search results for relevant keywords. Kết luận Lý giải Improving its website's visibility in organic search engine results.
Câu 20:
Which of the following describes 'Niche Marketing' in the tourism sector?
💡 Lời giải chi tiết:
Niche marketing focuses on specialized sub-segments, such as culinary tourism or medical tourism, rather than attempting to appeal to the broad market. Kết luận Lý giải Targeting a specific, well-defined segment of the market with unique needs.
Câu 21:
The 'Gap Model' of service quality identifies the 'Service Performance Gap' as the difference between:
💡 Lời giải chi tiết:
According to the SERVQUAL framework, Gap 3 (Service Performance Gap) occurs when the actual delivery of service does not meet the standards set by the organization. Kết luận Lý giải Service quality specifications and the actual service delivery.
Câu 22:
In a SWOT analysis for a national park, an increase in global interest in eco-tourism would be categorized as a/an:
💡 Lời giải chi tiết:
In strategic marketing analysis, opportunities are external factors or trends that an organization can exploit to its advantage. Kết luận Lý giải Opportunity.
Câu 23:
Which of the following is an example of 'Co-creation' in tourism marketing?
💡 Lời giải chi tiết:
Co-creation involves active participation by the customer in the value creation process, making the experience more personalized and engaging. Kết luận Lý giải A tour operator allowing tourists to design their own customized itinerary.
Câu 24:
The term 'Brand Equity' in a destination context refers to:
💡 Lời giải chi tiết:
In branding theory, brand equity represents the premium value and recognition that a brand name provides beyond the functional benefits of the product. Kết luận Lý giải The value added to a destination by its name and brand associations.
Câu 25:
Which distribution channel is considered 'Direct'?
💡 Lời giải chi tiết:
Direct distribution occurs when the producer of the service sells directly to the end consumer without the involvement of intermediaries. Kết luận Lý giải Booking a flight directly on the airline's official website.
