Quay lại danh mục Trắc nghiệm Marketing Quốc tế Tiếng Anh

Trắc nghiệm Marketing quốc tế Tiếng Anh có đáp án - Phần 5

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Câu 1: In which type of culture do people rely heavily on non-verbal cues and the situational environment to communicate meaning?

Câu 2: Which orientation in the EPRG framework assumes that each country is unique and requires a tailored marketing mix?

Câu 3: What occurs when authentic branded products are sold through unauthorized distribution channels across international borders?

Câu 4: What is the term for the internal pricing of goods and services traded between related legal entities within the same multinational corporation?

Câu 5: Which Incoterm requires the seller to assume maximum responsibility by delivering goods to the buyer's premises and covering all duties?

Câu 6: Which trade policy measure is applied when a government determines that foreign products are being sold in the local market at unfairly low prices?

Câu 7: Which Hofstede dimension describes the degree to which less powerful members of a society accept that power is distributed unequally?

Câu 8: What is the most basic form of countertrade where payment is made directly in goods or services instead of hard currency?

Câu 9: Which type of product adaptation is required by host-country laws, such as specific electrical voltage or safety standards?

Câu 10: What type of brand uses a consistent name, logo, and positioning across all geographic regions to achieve scale?

Câu 11: Which market entry strategy involves a partnership between a local company and a foreign firm to create a new legal entity with shared ownership?

Câu 12: What is the primary economic advantage for a firm using a standardized global marketing strategy across multiple countries?

Câu 13: Which entry mode is generally considered the least risky for small firms as it involves using domestic intermediaries to handle foreign sales?

Câu 14: In the International Product Life Cycle (IPLC) theory, where does manufacturing usually shift during the 'Standardized Product' stage?

Câu 15: Which pricing strategy involves setting a high initial price to target consumers who are less sensitive to price before lowering it later?

Câu 16: Which strategy involves modifying both the physical product and the promotional message to suit the requirements of a foreign market?

Câu 17: What is the unconscious tendency to use one's own cultural values and experiences as a basis for making marketing decisions?

Câu 18: In international distribution, what term describes the number of intermediary levels between the manufacturer and the final consumer?

Câu 19: What is the most extreme form of political risk where a host government seizes foreign assets without providing any compensation?

Câu 20: If the U.S. dollar depreciates (weakens) significantly against the Euro, what is the most likely impact on U.S. companies exporting to Europe?

Câu 21: What is a major disadvantage of a licensing agreement for the company granting the license (the licensor)?

Câu 22: Which segmentation base groups international consumers based on their internal motivations, lifestyles, and values?

Câu 23: What term refers to marketing practices that aim to meet current consumer needs without compromising the environment for future generations?

Câu 24: In the international communication process, what represents the cultural barriers or language differences that distort a brand's message?

Câu 25: Which pricing practice is often considered predatory and involves selling goods in a foreign market at a price below the cost of production?