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Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án - Chương 9

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Câu 1: What is the first stage in the new-product development process?

Câu 2: Which of the following describes a 'product concept'?

Câu 3: In the 'idea screening' stage, what does the 'R-W-W' framework stand for?

Câu 4: What is the primary purpose of 'concept testing'?

Câu 5: The 'marketing strategy development' stage consists of three parts. Which of the following is typically included in the first part?

Câu 6: At which stage of the new-product development process does the company review sales, costs, and profit projections to determine if they satisfy company objectives?

Câu 7: What happens during the 'product development' stage of the new-product development process?

Câu 8: Which type of test marketing involves testing new products in a panel of stores that have agreed to carry new products for a fee?

Câu 9: What is the final step in the new-product development process?

Câu 10: What is 'customer-centered new-product development'?

Câu 11: Under which approach do various company departments work closely together, overlapping the steps in the product development process to save time and increase effectiveness?

Câu 12: Which stage of the Product Life Cycle (PLC) is characterized by slow sales growth and non-existent profits due to heavy expenses?

Câu 13: During which stage of the Product Life Cycle do sales start to climb quickly and early adopters continue to buy while later buyers follow their lead?

Câu 14: In which stage of the Product Life Cycle does sales growth slow down or level off because the product has achieved acceptance by most potential buyers?

Câu 15: What is a common strategy for a company to stay in the 'maturity' stage longer by increasing the consumption of the current product?

Câu 16: strategy in the decline stage where the company reduces various costs (plant and equipment, maintenance, R and D, advertising) in the hope that sales hold up is known as:

Câu 17: Which of the following describes a 'style'?

Câu 18: What term describes a 'fashion'?

Câu 19: What is a 'fad' in the context of the product life cycle?

Câu 20: In the maturity stage, a manager might try to change the product's features, quality, or styling to attract new users. This is called:

Câu 21: Which stage of the PLC usually sees the highest level of competition as firms fight for market share?

Câu 22: When a company decides to 'drop' a product in the decline stage, it can:

Câu 23: Which of the following is an 'external' source for new-product ideas?

Câu 24: The practice of inviting broad communities of people (customers, employees, independent researchers) into the new-product innovation process is called:

Câu 25: In the PLC, when do profits typically peak?