Quay lại danh mục Trắc nghiệm Nguyên lý Marketing Tiếng Anh

Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án - Chương 8

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Câu 1: According to the product levels model, what is the most basic level that addresses what the buyer is really buying?

Câu 2: Which type of consumer products are purchased frequently, immediately, and with minimal comparison or buying effort?

Câu 3: consumer who spends significant time and effort gathering information and comparing brands on price, quality, and style is likely buying a(n) ________.

Câu 4: Which of the following describes products with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort?

Câu 5: Industrial products that include major purchases such as buildings and fixed equipment are classified as ________.

Câu 6: The ________ is the differential effect that knowing the brand name has on customer response to the product and its marketing.

Câu 7: When a company adds more items within its present range of the product line, it is engaging in ________.

Câu 8: The number of different product lines a company carries is referred to as the ________ of the product mix.

Câu 9: The service characteristic that refers to the fact that services cannot be seen, tasted, felt, or smelled before they are purchased is ________.

Câu 10: Which service characteristic implies that the quality of services depends on who provides them as well as when, where, and how they are provided?

Câu 11: Because services are produced and consumed at the same time and cannot be separated from their providers, they exhibit ________.

Câu 12: hotel room that remains empty for a night cannot be stored for sale at a later date, illustrating the service characteristic of ________.

Câu 13: In the service-profit chain, which link focuses on superior employee selection and training to create a productive environment?

Câu 14: Marketing by a service firm that involves orienting and motivating customer-contact employees and supporting service people to work as a team is called ________.

Câu 15: Which branding strategy involves using an existing brand name to launch a new or modified product in a new category?

Câu 16: When a company introduces additional items in a given product category under the same brand name (such as new flavors or colors), it is called a ________.

Câu 17: The practice of using the established brand names of two different companies on the same product is known as ________.

Câu 18: ________ is a brand created and owned by a reseller of a product or service.

Câu 19: Which level of brand positioning is considered the most powerful, focusing on deep-seated consumer beliefs and values?

Câu 20: Which function of labeling refers to identifying the product or brand and potentially describing several things about the product?

Câu 21: Product ________ is the ability of a product to perform its functions, including overall durability, reliability, and precision.

Câu 22: Unsought products are consumer products that the consumer ________.

Câu 23: Which of the following is an example of an augmented product?

Câu 24: Marketing that recognizes that perceived service quality depends heavily on the quality of the buyer-seller interaction during the service encounter is ________.

Câu 25: The total number of items a company carries within its product lines is called the product mix ________.