Quay lại danh mục Trắc nghiệm Nguyên lý Marketing Tiếng Anh
Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án - Chương 8

Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án - Chương 8

Lưu ý: Nội dung trong bài Trắc nghiệm Nguyên lý Marketing Tiếng Anh có đáp án - Chương 8 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: According to the product levels model, what is the most basic level that addresses what the buyer is really buying?

Câu 2: Which type of consumer products are purchased frequently, immediately, and with minimal comparison or buying effort?

Câu 3: consumer who spends significant time and effort gathering information and comparing brands on price, quality, and style is likely buying a(n) ________.

Câu 4: Which of the following describes products with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort?

Câu 5: Industrial products that include major purchases such as buildings and fixed equipment are classified as ________.

Câu 6: The ________ is the differential effect that knowing the brand name has on customer response to the product and its marketing.

Câu 7: When a company adds more items within its present range of the product line, it is engaging in ________.

Câu 8: The number of different product lines a company carries is referred to as the ________ of the product mix.

Câu 9: The service characteristic that refers to the fact that services cannot be seen, tasted, felt, or smelled before they are purchased is ________.

Câu 10: Which service characteristic implies that the quality of services depends on who provides them as well as when, where, and how they are provided?

Câu 11: Because services are produced and consumed at the same time and cannot be separated from their providers, they exhibit ________.

Câu 12: hotel room that remains empty for a night cannot be stored for sale at a later date, illustrating the service characteristic of ________.

Câu 13: In the service-profit chain, which link focuses on superior employee selection and training to create a productive environment?

Câu 14: Marketing by a service firm that involves orienting and motivating customer-contact employees and supporting service people to work as a team is called ________.

Câu 15: Which branding strategy involves using an existing brand name to launch a new or modified product in a new category?

Câu 16: When a company introduces additional items in a given product category under the same brand name (such as new flavors or colors), it is called a ________.

Câu 17: The practice of using the established brand names of two different companies on the same product is known as ________.

Câu 18: ________ is a brand created and owned by a reseller of a product or service.

Câu 19: Which level of brand positioning is considered the most powerful, focusing on deep-seated consumer beliefs and values?

Câu 20: Which function of labeling refers to identifying the product or brand and potentially describing several things about the product?

Câu 21: Product ________ is the ability of a product to perform its functions, including overall durability, reliability, and precision.

Câu 22: Unsought products are consumer products that the consumer ________.

Câu 23: Which of the following is an example of an augmented product?

Câu 24: Marketing that recognizes that perceived service quality depends heavily on the quality of the buyer-seller interaction during the service encounter is ________.

Câu 25: The total number of items a company carries within its product lines is called the product mix ________.