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Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 10

Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 10

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Câu 1: Which term refers to the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 2: company divides its target market into smaller, defined categories based on shared characteristics such as age, income, and lifestyle. What is this practice called?

Câu 3: Which marketing term describes the clear statement that explains how a product solves customers' problems, delivers specific benefits, and tells the ideal customer why they should buy from this brand over competitors?

Câu 4: What is the term for an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as 'buy now' or 'subscribe today'?

Câu 5: If an e-commerce website gets 1,000 visitors and 50 of them make a purchase, what metric is calculated as 5 percent?

Câu 6: What is the term for a method of comparing two versions of a webpage or app against each other to determine which one performs better?

Câu 7: In web analytics, what term represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site?

Câu 8: What is the process of improving the quality and quantity of website traffic from search engines through organic search results called?

Câu 9: When a marketer categorizes a target audience based on statistical data such as age, gender, income, education, and occupation, which category of segmentation variables is being used?

Câu 10: What pricing strategy involves setting a low initial price for a new product or service to attract a large number of buyers and win a large market share quickly?

Câu 11: Which metric is calculated by dividing the total cost associated with acquiring new customers by the total number of customers acquired within a specific period?

Câu 12: What term describes the annual percentage rate at which customers stop subscribing to a service or buying a company's products?

Câu 13: Which business methodology attracts customers by creating valuable content and experiences tailored to them, rather than using disruptive outward-facing ads?

Câu 14: What is the advertising model in which a company compensates third-party publishers to generate traffic or leads to the company's products and services?

Câu 15: What is the term for a small, specialized, and highly defined segment of the population that a specific product or service is focused on?

Câu 16: Which term refers to an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service?

Câu 17: What is the marketing term for a quantifiable measure used to evaluate the success of an organization or of a particular campaign in meeting objectives?

Câu 18: Which concept describes the progression of a product through four distinct stages: Introduction, Growth, Maturity, and Decline?

Câu 19: What is the marketing approach that provides customers with a seamless and integrated shopping experience, whether they are shopping online from a desktop or mobile device, or in a brick-and-mortar store?

Câu 20: What is the term for a person who is hired by an organization or company to represent a brand in a positive light, helping to increase brand awareness and sales?

Câu 21: What is the marketing term for the process of identifying, attracting, and initiating consumer interest or inquiry into a company's products or services?

Câu 22: What pricing strategy involves setting a high price for a new, innovative product to maximize profits from early adopters before gradually lowering the price over time?

Câu 23: According to the Ansoff Matrix, what strategy is used when a company aims to increase sales of its existing products in its existing target markets?

Câu 24: Which form of marketing involves communicating directly with targeted individual consumers (via email, mail, or telemarketing) to obtain an immediate response and cultivate lasting relationships?

Câu 25: What is the term for paid advertising where the ad matches the look, feel, and function of the media format in which it appears, making it blend in with non-promotional content?