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Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 13

Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 13

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Thời gian còn lại: --:--

Câu 1: Which term refers to the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 2: In digital marketing, what term describes the percentage of visitors who enter a website and then leave rather than continuing to view other pages within the same site?

Câu 3: What is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics?

Câu 4: Which system or technology helps companies manage interactions with current and potential customers to streamline processes and improve profitability?

Câu 5: What is the term for the percentage of users who take a desired action, such as purchasing a product or signing up for a newsletter?

Câu 6: Which method involves comparing two versions of a webpage or app against each other to determine which one performs better?

Câu 7: What term describes a business or marketing statement that summarizes why a consumer should buy a product or use a service?

Câu 8: What is an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as 'call now' or 'find out more'?

Câu 9: What financial metric is widely used in marketing to evaluate the efficiency of a marketing campaign relative to its cost?

Câu 10: What is a semi-fictional representation of a business's ideal customer based on market research and real data about existing customers?

Câu 11: What is a quantifiable measure used to evaluate the success of an organization or of a particular marketing activity in meeting performance objectives?

Câu 12: What is the term for the percentage of subscribers or customers who stop subscribing to or buying from a business within a given timeframe?

Câu 13: Which marketing arrangement involves a business paying an external partner a commission for traffic or sales generated from their referrals?

Câu 14: What term represents the total amount of money a customer is expected to spend in your business during their lifetime?

Câu 15: What is the process of identifying and nurturing potential customers for a business's products or services?

Câu 16: Which methodology focuses on drawing customers in through content creation, social media marketing, and search engine optimization rather than buying ads?

Câu 17: What is an advertising strategy in which a company uses surprise or unconventional interactions in public spaces to promote a product or service?

Câu 18: Which form of paid media matches the visual design, tone, and function of the platform on which it appears, making it look like editorial content?

Câu 19: What is the conceptual place that a brand wants to own in the target customer's mind relative to its competitors?

Câu 20: What business model offers basic features to users at no cost but charges premium fees for supplemental or advanced features?

Câu 21: What term refers to a highly specialized segment of a larger market, characterized by unique needs, preferences, or identity?

Câu 22: What type of social media marketing involves endorsements and product placements from people who have a dedicated social following?

Câu 23: What is the process of gathering information relevant to a specific topic or area of interest, and presenting it to an audience in a meaningful way?

Câu 24: What strategy provides customers with a seamless and integrated shopping experience, whether they are shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store?

Câu 25: What is a modern marketing technique where references to specific brands or products are incorporated into another work, such as a film or television show, with specific promotional intent?