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Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 1

Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 1

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 1 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which term refers to the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 2: health food company divides its target market into distinct groups based on dietary preferences and lifestyle choices. What marketing process is this company practicing?

Câu 3: Which marketing strategy relies on unconventional, low-cost tactics, such as flash mobs or street art, to generate high-volume buzz for a product?

Câu 4: On an e-commerce website, a bright orange button that displays the text 'Sign Up for 20% Off' is best described as a what?

Câu 5: If 1,000 users visit a landing page and 50 of them make a purchase, the percentage of users who completed this desired action is known as the what?

Câu 6: When a car manufacturer categorizes its potential buyers by age, income, and occupation, it is utilizing which type of segmentation variable?

Câu 7: Which term describes the process of establishing a distinctive, desirable image and identity for a brand or product in the minds of target consumers?

Câu 8: new streaming service enters a crowded market by offering extremely low subscription rates for the first six months to capture market share quickly. What is this pricing strategy called?

Câu 9: small business specializes exclusively in manufacturing organic, gluten-free, and vegan dog treats. Which type of market is this business targeting?

Câu 10: What digital marketing practice focuses on improving a website's organic visibility and rankings on search engine results pages?

Câu 11: Which system or technology helps companies organize, track, and manage all customer interactions and data throughout the customer lifecycle?

Câu 12: In web analytics, what term represents the percentage of visitors who enter a website and leave rather than continuing to view other pages within the same site?

Câu 13: What is the term for a clear statement that explains how a product solves customers' problems, delivers specific benefits, and tells the customer why they should buy from this brand instead of competitors?

Câu 14: cosmetics brand collaborates with a popular beauty vlogger on YouTube to showcase their new eyeshadow palette. What type of marketing is this?

Câu 15: marketing team sends out two versions of an email campaign with different subject lines to see which one generates a higher open rate. What is this experimentation process called?

Câu 16: software-as-a-service (SaaS) company is analyzing the percentage of subscribers who canceled their monthly subscriptions during the last quarter. What metric are they measuring?

Câu 17: blogger includes custom links to products on Amazon, earning a small commission every time a reader clicks the link and buys a product. What marketing model is this blogger utilizing?

Câu 18: Instead of directly promoting its products, a financial services company publishes educational blog posts and podcasts about personal finance to attract potential customers. What marketing strategy is this?

Câu 19: What is the general term for any quantifiable metric that a marketing department uses to track and evaluate progress toward achieving strategic goals?

Câu 20: real estate agency prints physical brochures showing new houses for sale and sends them directly to the physical mailboxes of local residents. What traditional marketing channel is this?

Câu 21: Which marketing framework describes the progression of a product through the four distinct stages of introduction, growth, maturity, and decline?

Câu 22: When a tech giant launches its latest flagship smartphone at an exceptionally high price to target early adopters, then gradually lowers the price over time, what pricing strategy is it using?

Câu 23: What term describes the level of familiarity and recognition that a target audience has regarding a specific brand's products, services, or imagery?

Câu 24: marketing director wants to measure the financial efficiency of a recent ad campaign by comparing the net profit generated to the total cost of the campaign. Which metric should they calculate?

Câu 25: What term refers to paid advertisements that are designed to match the form, feel, and function of the media platform or editorial content where they are placed?