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Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 12

Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 12

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Câu 1: Which marketing term refers to the total number of unique individuals who are exposed to an advertisement during a specific period?

Câu 2: What term is used to describe the characteristics of a population, such as age, gender, income, and education level, used to segment a market?

Câu 3: highly specialized and relatively small market segment that focuses on a specific product or service is known as a what?

Câu 4: What is the term for the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 5: In web analytics, what does the term 'bounce rate' represent?

Câu 6: When a company sells a product below its cost to attract customers into a retail store, this pricing strategy is called a what?

Câu 7: Which marketing growth strategy focuses on selling existing products to existing markets to increase sales?

Câu 8: What is the term for a short, memorable phrase used in advertising to sum up a brand or product's value proposition?

Câu 9: An instruction or prompt on a website, such as 'Buy Now' or 'Sign Up', designed to encourage an immediate response from the user is called a what?

Câu 10: Which metric predicts the total net profit associated with the entire future relationship with a specific customer?

Câu 11: What marketing term describes the distinct factor or benefit that makes a product or service stand out from its competitors?

Câu 12: Which unconventional marketing strategy uses low-cost, high-impact creative tactics to grab public attention in unexpected public places?

Câu 13: What term refers to marketing activities directed from one business entity toward other businesses rather than individual consumers?

Câu 14: The rate at which customers stop subscribing to a service or buying products from a company over a given period is known as the what?

Câu 15: What is the term for a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed?

Câu 16: In search engine optimization (SEO), what term describes keywords that are highly specific, contain three or more words, and usually have lower search volumes but higher conversion rates?

Câu 17: Which pricing and business model offers basic features to users for free, while charging a premium for advanced features or add-ons?

Câu 18: Customers who are so satisfied with a brand that they actively promote it to others through positive word-of-mouth are known as brand what?

Câu 19: What type of performance-based marketing involves a business rewarding third-party partners with a commission for each visitor or customer brought by the partner's own marketing efforts?

Câu 20: What is the term for a method of comparing two versions of a webpage or app against each other to determine which one performs better?

Câu 21: Which strategy provides customers with a seamless and integrated shopping experience across all channels, including online, mobile, and brick-and-mortar stores?

Câu 22: What is the marketing and sales term for contacting a prospect who has had no prior contact or expressed interest in the salesperson's company?

Câu 23: What term describes social media influencers who have a small, highly specialized following, typically ranging from 10,000 to 100,000 followers, offering high engagement?

Câu 24: The percentage of total sales in an industry generated by a particular company is known as what?

Câu 25: What type of marketing focuses on creating content that is highly shareable and designed to be passed rapidly from person to person online?