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Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 14

Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 14

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Câu 1: While multichannel marketing uses various platforms to reach customers, which term describes the seamless integration of these platforms to provide a unified brand experience?

Câu 2: An e-commerce site had 10,000 visitors last month, and 250 of them made a purchase. Which marketing metric represents the percentage of visitors who completed this desired action?

Câu 3: company focuses on creating valuable blog posts, SEO-optimized guides, and free webinars to naturally attract potential buyers. What is this marketing methodology called?

Câu 4: What term refers to the premium value a company realizes from a product with a recognizable name as compared to its generic equivalent?

Câu 5: Under the Ansoff Matrix, which growth strategy involves selling more of the existing products to the existing market segments?

Câu 6: subscription-based software company notices that 5 percent of its subscribers cancel their memberships every month. What is this specific metric called?

Câu 7: fitness brand segments its market based on consumers who value outdoor adventures, healthy eating, and mindfulness. Which type of segmentation is being applied?

Câu 8: In web analytics, what does a high 'bounce rate' on a landing page typically indicate about the user experience or content relevance?

Câu 9: Which metric predicts the total net profit associated with the entire future relationship with a specific customer?

Câu 10: news website publishes an article written by a credit card company about smart budgeting tips that blends in seamlessly with the surrounding editorial content. What type of advertising is this?

Câu 11: What is the marketing term for a button, link, or line of text designed to prompt an immediate response or encourage a sale, such as 'Buy Now' or 'Subscribe Today'?

Câu 12: startup with a limited budget creates a shocking, highly creative flash mob in a public park to draw attention to its new app. What marketing concept does this exemplify?

Câu 13: Which marketing term describes the strategic process of defining and establishing a distinct, desirable image of a product in the minds of target consumers relative to competitors?

Câu 14: company spent 5,000 dollars on a marketing campaign and acquired 100 new customers. Which term represents the metric of spending 50 dollars to gain each customer?

Câu 15: What is the primary difference between SEO and SEM in digital marketing strategies?

Câu 16: brand chooses to partner with individuals who have between 10,000 and 50,000 highly engaged followers in a specific niche rather than a celebrity. What term is used for these partners?

Câu 17: Which marketing strategy involves creating and distributing valuable, consistent, and relevant content to attract and retain a clearly defined audience, without explicitly promoting a brand?

Câu 18: software company offers its basic service for free but charges users a subscription fee to access advanced features like cloud storage and ad-free usage. What business model is this?

Câu 19: To improve the performance of an email campaign, a marketer sends version A with a red button and version B with a blue button to two random subsets of subscribers. What is this process called?

Câu 20: company launches a high-tech smart TV at an extremely high price to capture maximum revenue from early adopters, then gradually lowers the price over time. What pricing strategy is this?

Câu 21: popular blogger reviews a kitchen blender and includes a tracking link. When readers click the link and purchase the blender, the blogger earns a 5 percent commission. What is this marketing arrangement?

Câu 22: clothing brand markets its products based on measurable characteristics such as age, gender, annual income, and education level. Which segmentation method are they using?

Câu 23: What is the term for a marketing technique that encourages consumers to pass along a marketing message to others, creating exponential growth in its exposure and influence?

Câu 24: In a marketing department, metrics like traffic growth, social media engagement rates, and lead quality are used to evaluate success. What are these metrics collectively called?

Câu 25: shoe manufacturer focuses exclusively on designing high-quality, slip-resistant shoes for professional restaurant chefs. What type of marketing strategy is this?