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Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 11

Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 11

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Câu 1: In business-to-business (B2B) marketing, the primary goal of content marketing is often 'lead generation', which refers to which process?

Câu 2: When a marketing team divides its target market based on variables such as age, gender, income, and education level, what type of market segmentation is being utilized?

Câu 3: high customer 'retention' rate is highly valued in marketing because it indicates that a brand has achieved which of the following?

Câu 4: Unlike sponsored listings, 'organic' search results on search engines are characterized by which of the following features?

Câu 5: The distinct feature or benefit that sets a company's product apart from all its competitors in the market is known by which marketing term?

Câu 6: In digital advertising, the ratio of users who click on a specific link to the total number of users who view the advertisement is referred to as what?

Câu 7: Which growth strategy in the Ansoff Matrix focuses on increasing sales of existing products in existing market segments?

Câu 8: The feeling of post-purchase regret, tension, or anxiety that a consumer experiences after making a difficult buying decision is known as which of the following?

Câu 9: In email marketing campaigns, the term 'bounce rate' is defined as which of the following metrics?

Câu 10: Which pricing strategy involves setting a high initial price for a new product to maximize revenue from early adopters before lowering it over time?

Câu 11: What term is used to describe a third-party agent, wholesaler, or retailer that helps facilitate the distribution of products from manufacturers to final consumers?

Câu 12: Which of the following is an official written statement sent to news media outlets to provide information or make an announcement about a company's activities?

Câu 13: The value premium that a company generates from a product with a recognizable name, as compared to its generic equivalent, is known as what?

Câu 14: When a business partners with individuals who possess high social media authority and follower numbers to promote its products, what marketing practice is being used?

Câu 15: small, diverse group of consumers brought together by a researcher to participate in a guided discussion about a product before its launch is called what?

Câu 16: Which of the following refers to a discount or partial refund given to a customer after a purchase has already been completed, rather than at the point of sale?

Câu 17: In digital advertising analytics, what does the term 'impressions' measure?

Câu 18: Any point of direct or indirect contact where a consumer interacts with a brand, such as a website, social media, or physical store, is called a what?

Câu 19: Within the context of the traditional four Ps of the marketing mix, which element is responsible for communicating product benefits and persuading buyers?

Câu 20: The systematic process of comparing a company's business practices and performance metrics against industry bests is known as what?

Câu 21: In the technology adoption life cycle, which group of consumers adopts new technology right after the innovators, serving as key opinion leaders?

Câu 22: Which online advertising model requires advertisers to pay the platform or publisher only when a user actually clicks on their advertisement?

Câu 23: physical or digital mock-up built during product development to test functions, gather user feedback, and refine a concept is called a what?

Câu 24: What is the term for the unpaid, informal spread of product information or recommendations from one consumer to another?

Câu 25: The unethical marketing practice of making false or exaggerated claims about the environmental benefits of a product or company is known as what?