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Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 2

Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 2

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Thời gian còn lại: --:--

Câu 1: When a company segments its market based on lifestyle, values, and personality traits, which type of segmentation is it using?

Câu 2: What term refers to the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 3: In the extended 7 Ps of service marketing, which element refers to the environment in which the service is delivered and any tangible components that facilitate performance?

Câu 4: Which digital marketing metric measures the percentage of website visitors who take a desired action, such as making a purchase or filling out a form?

Câu 5: During which stage of the Product Life Cycle do sales growth peak and then begin to level off while competition becomes intense, forcing price reductions?

Câu 6: What pricing strategy involves setting a low initial price for a new product to attract a large number of buyers and win a large market share?

Câu 7: What term describes the process of improving the quality and quantity of website traffic from search engines through organic search results?

Câu 8: Which promotion mix element focuses on building good relations with the company's various publics by obtaining favorable publicity and building up a good corporate image?

Câu 9: What type of paid advertising matches the form and function of the platform upon which it appears, making it look like editorial content?

Câu 10: What term is used for a small, specialized market segment for a particular kind of product or service, often underserved by mainstream providers?

Câu 11: What is the term for the feeling of post-purchase anxiety or regret that a buyer experiences after making a difficult purchasing decision?

Câu 12: In marketing communications, what is the term for an instruction to the audience designed to provoke an immediate response, such as 'Buy Now' or 'Subscribe Today'?

Câu 13: What distribution strategy involves using more than one, but fewer than all, of the intermediaries who are willing to carry the company's products?

Câu 14: What term is used when two established brand names of different companies are used on the same product or service?

Câu 15: What sales and marketing technique encourages customers to purchase a higher-end, more expensive version of a product, or add upgrades to their current choice?

Câu 16: What marketing term refers to the full positioning of a brand, which represents the full mix of benefits on which it is positioned to satisfy customer needs?

Câu 17: What metric represents the total net profit a company expects to earn from a single customer throughout their entire relationship with the business?

Câu 18: What primary market research method involves a small, diverse group of people discussing a product, service, or concept guided by a trained moderator?

Câu 19: What is the marketing term for the distinct feature or benefit that sets a product or service apart from its competitors in the minds of customers?

Câu 20: What term describes the cutting out of marketing channel intermediaries by product or service producers, or the displacement of traditional resellers by radical new types of intermediaries?

Câu 21: What marketing approach focuses on creating and distributing valuable, relevant, and consistent material to attract and retain a clearly defined audience?

Câu 22: What pricing strategy involves setting a high price for a new product to reap maximum revenues layer by layer from the segments willing to pay the high price?

Câu 23: According to the diffusion of innovations theory, which group of consumers is guided by respect, consists of opinion leaders, and adopts new ideas early but carefully?

Câu 24: What web analytics metric refers to the percentage of visitors who enter a website and then leave rather than continuing to view other pages within the same site?

Câu 25: What term is used in business-to-business (B2B) marketing to describe organizational demand that ultimately comes from the demand for consumer goods?