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Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 3

Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 3

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 3 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: To ensure long-term success, companies must focus on building customer ________, which prevents buyers from switching to competitors.

Câu 2: company attempting to enter an established market with a low price strategy to gain quick market share is employing a strategy of market ________.

Câu 3: Instead of targeting the entire population, the organic cosmetic brand decided to focus on a ________ market of eco-conscious vegan consumers.

Câu 4: During the ________ stage of the product life cycle, sales growth slows down and the primary marketing goal is to defend market share against rivals.

Câu 5: Before designing the promotional campaign, the marketing team conducted research to clearly define their target ________.

Câu 6: Satisfied customers sharing their positive experiences with friends and family is a powerful, organic form of marketing known as ________ promotion.

Câu 7: clear statement that explains how your product solves customers' problems, delivers specific benefits, and tells them why they should buy from you is a value ________.

Câu 8: The button on the website saying 'Buy Now' or 'Subscribe Today' is a classic example of a ________ in digital marketing.

Câu 9: Dividing a market based on variables such as social class, lifestyle, and personality traits is known as ________ segmentation.

Câu 10: The company sponsored the local sports tournament primarily to raise brand ________ among the regional community.

Câu 11: It is generally accepted in marketing that customer ________ is far more cost-effective than customer acquisition.

Câu 12: High-end luxury brands often provide ________ services, creating custom-made products tailored specifically to individual clients' desires.

Câu 13: When a famous athlete signs a contract to promote a brand's athletic shoes, this is known as a celebrity ________.

Câu 14: When a market has reached a point where no more growth is possible because almost everyone who wants the product already has it, it is considered a ________ market.

Câu 15: Making unsolicited phone calls to potential customers who have had no prior contact with the salesperson is known as ________.

Câu 16: feature that highlights why a product is different from and better than all other competitors is its ________ Selling Proposition.

Câu 17: After months of rigorous testing, the tech startup is finally ready to ________ their new mobile application to the public next week.

Câu 18: Unlike paid advertisements, public ________ focuses on obtaining free media coverage to build and maintain a positive corporate reputation.

Câu 19: supermarket pricing a popular product below cost price to draw shoppers into the store is utilizing a ________ pricing strategy.

Câu 20: Using low-cost, highly creative, and unconventional marketing tactics in public spaces to generate maximum buzz is known as ________ marketing.

Câu 21: Many digital platforms offer a basic service for free while charging a subscription fee for premium features, utilizing a ________ business model.

Câu 22: In digital marketing, search engine optimization (SEO) is primarily focused on driving ________ traffic to a website without paying for advertising.

Câu 23: The classic AIDA marketing funnel model tracks the consumer journey through four sequential stages: Attention, Interest, ________, and Action.

Câu 24: Sending personalized promotional emails or physical flyers directly to a specific list of prospective clients is a form of ________ marketing.

Câu 25: To improve operational efficiency, the company engaged in ________ by comparing its customer service response times against the industry's best performers.