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Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 4

Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 4

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Câu 1: Which term refers to the premium value that a company realizes from a product with a recognizable name as compared to its generic equivalent?

Câu 2: What pricing strategy involves setting a low initial price for a new product to attract a large number of buyers and win a large market share?

Câu 3: When a business divides its target market into distinct groups based on shared characteristics such as age, gender, or income, what process is it performing?

Câu 4: What term describes an unconventional and low-cost marketing strategy that relies on high energy and imagination to grab the public's attention in unexpected places?

Câu 5: Which metric measures the percentage of customers who stop subscribing to or purchasing a business's services over a given period?

Câu 6: Which marketing strategy seeks to provide a seamless, integrated shopping experience across all channels, including physical stores, mobile apps, and websites?

Câu 7: What is the digital marketing practice of optimizing a website to increase its visibility when people search for products or services related to the business?

Câu 8: company that customizes its promotional messages based on consumer lifestyles, values, and personality traits is using which type of market segmentation?

Câu 9: What term is used for the strategic process of defining how a brand should be perceived by the target audience relative to its competitors?

Câu 10: What concept estimates the total net profit that a company can expect to earn from a single customer throughout their entire relationship?

Câu 11: What form of promotion involves partnering with individuals who have a dedicated social media following to endorse products or services?

Câu 12: What is the marketing term for comparing two versions of a webpage or campaign against each other to determine which one performs better?

Câu 13: Which term describes the positive feeling consumers have toward a brand, leading them to repeatedly purchase its products over those of competitors?

Câu 14: What type of market is a small, specialized, and highly defined segment of the population that a company targets with specific products?

Câu 15: What is the marketing term for a prompt on a website or email that encourages the user to take a specific action, such as 'Buy Now' or 'Sign Up'?

Câu 16: What metric represents the percentage of website visitors who leave after viewing only one page without taking any action?

Câu 17: What marketing technique involves creating and distributing valuable, relevant, and consistent material to attract and retain a clearly defined audience?

Câu 18: What term describes a performance-based marketing system where a business rewards external partners for driving traffic or sales through their own promotional efforts?

Câu 19: What pricing model offers a basic version of a product or service for free while charging for premium features, add-ons, or advanced functionality?

Câu 20: What growth strategy focuses on selling more of an existing product or service to a company's current target market?

Câu 21: Which marketing method delivers promotional materials directly to individual consumers via channels like email, catalog mailings, or SMS, without intermediaries?

Câu 22: Which department or function focuses on managing communication and building mutually beneficial relationships between an organization and its public stakeholders?

Câu 23: What type of marketing focuses on selling products or services to other organizations and companies, rather than to individual retail consumers?

Câu 24: What is the digital marketing term for the percentage of website visitors who successfully complete a desired action, such as buying a product or filling out a form?

Câu 25: What occurs when a company uses an established brand name to introduce a completely new product category to the market?