Quay lại danh mục Từ vựng APTIS (Marketing)
Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 5

Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 5

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 5 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: What is the term for the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 2: Which term describes a small, specialized market segment for a particular kind of product or service?

Câu 3: In digital marketing, what metric calculates the percentage of website visitors who take a desired action, such as making a purchase or filling out a form?

Câu 4: In the classic AIDA model of marketing communication, what does the letter 'D' stand for?

Câu 5: What is the marketing strategy that uses unconventional, low-cost tactics to obtain maximum exposure and create a buzz for a product?

Câu 6: According to the Ansoff Matrix, which growth strategy involves selling existing products to existing markets to increase market share?

Câu 7: What pricing strategy involves selling a product at a price that is not profitable but is intended to attract new customers or sell additional products to those customers?

Câu 8: What does the term 'bounce rate' refer to in web analytics?

Câu 9: Segmenting a market based on consumer lifestyles, values, attitudes, and personality traits is known as which of the following?

Câu 10: What term refers to any point of interaction between a customer and a business throughout the customer journey?

Câu 11: What is the marketing concept that refers to the one distinct feature or benefit that sets a product apart from its competitors?

Câu 12: What phenomenon occurs when a company introduces a new product that ends up reducing the sales of its own existing products?

Câu 13: In digital advertising, what does the abbreviation CTA stand for?

Câu 14: What qualitative research method involves a guided discussion with a small group of demographically diverse people to gauge their reactions to a product or campaign?

Câu 15: Which marketing model involves a business rewarding third-party publishers with a commission for generating traffic or sales through their referrals?

Câu 16: What pricing strategy involves setting a high initial price for a new product and then gradually lowering it over time as more competitors enter the market?

Câu 17: When a brand pays a financial fee to support an event, sports team, or individual in exchange for promotional rights, this practice is called what?

Câu 18: Which metric represents the total expense of converting a prospect into a customer, divided by the number of customers acquired?

Câu 19: Which branch of marketing is primarily concerned with maintaining a positive public image and managing communication between an organization and its stakeholders?

Câu 20: What term is used when a famous athlete or celebrity publicly supports a brand's products, certifying their quality and performance?

Câu 21: What is the process of improving the quality and volume of web traffic to a website from search engines through organic search results?

Câu 22: What type of advertising matches the form and function of the platform upon which it appears, making it look like editorial content?

Câu 23: Which marketing term describes the activities and strategies a business employs to prevent existing customers from switching to competitors?

Câu 24: Marketing products or services to other businesses rather than individual consumers is referred to as what?

Câu 25: What type of marketing strategy provides a seamless, integrated shopping experience across all channels, including mobile, online, and brick-and-mortar stores?