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Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 9

Trắc nghiệm Từ vựng APTIS (Marketing) - Bộ 9

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Câu 1: Which term refers to any point of interaction between a business and a customer, such as a website, social media page, or physical store?

Câu 2: Which metric estimates the total revenue a business can reasonably expect from a single customer account throughout their business relationship?

Câu 3: When two distinct brands collaborate to create a joint product or service, leveraging the equity of both brands, this strategy is known as what?

Câu 4: According to the Ansoff Matrix, which growth strategy involves selling existing products to existing markets to gain higher market share?

Câu 5: What is the term for the process of improving the quality and quantity of website traffic from search engines without paying for direct advertisements?

Câu 6: Which marketing approach provides customers with a seamless and integrated shopping experience across all channels, including online, mobile, and physical stores?

Câu 7: Dividing a market based on variables such as age, gender, income, education, and occupation is known as which type of segmentation?

Câu 8: What term describes the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 9: What is the term for a quantifiable measure used to evaluate the success of an organization or of a particular marketing campaign in meeting objectives?

Câu 10: Which type of marketing focuses on using key brand advocates, often with a large social media following, to drive brand messages to the larger market?

Câu 11: In web analytics, what term is used to describe the percentage of visitors who enter a site and then leave rather than continuing to view other pages within the same site?

Câu 12: What is the term for a prompt on a website, email, or advertisement that encourages the audience to take a specific, immediate step, such as 'Buy Now' or 'Sign Up'?

Câu 13: Which qualitative market research method involves bringing together a small, diverse group of people to discuss a new product or campaign under the guidance of a moderator?

Câu 14: Which marketing strategy uses unconventional, low-cost tactics, often in public spaces, to capture maximum attention and generate viral buzz?

Câu 15: What is the term for a clear, concise statement that explains how a product solves a customer's problem, delivers specific benefits, and tells the customer why they should buy from this brand instead of competitors?

Câu 16: Which key metric measures the percentage of users who take a desired action on a digital platform, such as making a purchase or filling out a form, out of the total number of visitors?

Câu 17: What is the term for the process of developing and reinforcing relationships with potential buyers at every stage of the sales funnel, typically through targeted content and communication?

Câu 18: What is the practice of gathering, organizing, and sharing relevant high-quality digital content from external sources with your own audience, rather than creating new content from scratch?

Câu 19: In customer research, what term is used to describe a specific problem or challenge that prospective customers are experiencing, which a business aims to address with its products or services?

Câu 20: Which business model offers a basic version of a product or service for free, while charging a premium for advanced features, add-ons, or additional functionality?

Câu 21: What term describes the situation where a company's new product reduces the sales volume, market share, or revenue of its own existing products?

Câu 22: What is the term for paid advertising that matches the look, feel, and function of the media format in which it appears, making it blend seamlessly with non-paid editorial content?

Câu 23: What is the method of comparing two versions of a webpage, email, or advertisement against each other to determine which one performs better?

Câu 24: What term refers to the strategic process of designing a company's offering and image to occupy a distinctive place in the mind of the target market relative to competitors?

Câu 25: Which form of marketing involves communicating directly with targeted individual consumers, often through email, telemarketing, or mail, to obtain an immediate response and cultivate lasting relationships?