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Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 1

Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 1

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Câu 1: In an IELTS Speaking Part 3 discussion about business, a candidate says: 'Instead of targeting everyone, startups should focus on a specialized, narrow segment of the market.' Which marketing term best describes this segment?

Câu 2: In IELTS Writing Task 2, when arguing about consumerism, which collocation best describes the tendency of consumers to continuously buy products from the same manufacturer due to trust?

Câu 3: Which term refers to the strategy of increasing sales of existing products in existing markets, often through aggressive promotion or competitive pricing?

Câu 4: If a marketing firm categorizes its target audience based on factors such as age, gender, income, and education level, what process are they performing?

Câu 5: candidate writes: 'Social media allows advertisements to spread rapidly from person to person like a virus.' What is the technical marketing term for this phenomenon?

Câu 6: What is the term for the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 7: An IELTS essay discusses: 'The most powerful promotion is when satisfied customers tell their friends and family about a service.' Which phrase matches this concept?

Câu 8: In digital marketing, if 100 people visit an e-commerce website and 5 of them actually make a purchase, what metric is calculated as 5%?

Câu 9: company states: 'We provide the lightest laptops with the longest battery life at an affordable price.' This statement, designed to summarize why a customer should buy their product, is a...

Câu 10: Which type of marketing uses unconventional, low-cost, and highly creative tactics to grab public attention in physical spaces?

Câu 11: When a company introduces a new, cheaper product that ends up eating into the sales and profits of its own existing, higher-priced products, what has occurred?

Câu 12: In modern IELTS Speaking topics about technology and shopping, paying a popular social media figure to promote a product to their followers is called...

Câu 13: In a movie, the main character is clearly seen drinking a specific brand of soft drink. What marketing technique does this illustrate?

Câu 14: Which pricing strategy involves setting a high price for a high-quality, luxury item to project an image of exclusivity and high status?

Câu 15: What metric measures the total marketing and sales expense required to convince a single new prospect to buy a product or service?

Câu 16: In IELTS Reading, a passage discusses digital strategies. What is the process of optimizing website content so that it ranks higher in organic search engine results?

Câu 17: Advertisements that are integrated so smoothly into a publisher's content that they blend in with editorial articles, making them hard to recognize as ads, are known as...

Câu 18: An online ad ends with: 'Click here to sign up for a free trial now!' What is the technical term for this persuasive instruction?

Câu 19: What is the strategic process of designing a company's offering and image so that it occupies a distinctive place in the minds of the target market?

Câu 20: To effectively market a product, businesses divide a broad consumer market into sub-groups based on shared characteristics. What is this process called?

Câu 21: Which marketing term refers to the activities and actions a company takes to prevent customers from defecting to competitors over a given time period?

Câu 22: Which type of marketing focuses on creating a memorable, hands-on, and interactive physical event to engage consumers directly with a brand?

Câu 23: What is the term for the professional maintenance of a favorable public image by a company or other organization through media exposure and community relations?

Câu 24: When online shoppers read reviews and testimonials of other customers before buying, they are seeking validation through which psychological marketing phenomenon?

Câu 25: In web analytics, what is the term for the percentage of visitors who enter a website and then leave rather than continuing to view other pages within the same site?