Quay lại danh mục Từ vựng giao tiếp IELTS (Marketing)
Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 6

Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 6

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 6 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: premium Swiss watch manufacturer decides to release a cheap, plastic-cased digital clock line under its main brand name. This move backfires, causing loyal customers to view the brand as cheapened. What marketing concept does this scenario illustrate?

Câu 2: beverage company places giant, realistic-looking spilled coffee cups on busy city sidewalks with a small sign nearby containing their logo. What type of marketing strategy is this?

Câu 3: If a company wants to estimate the total net profit that a single customer is expected to bring to the business over the entire duration of their relationship, which metric should they calculate?

Câu 4: To increase sales of its existing energy drink within its current geographical markets, a beverage giant decides to double its local advertising budget and introduce buy-one-get-one-free deals. Which growth strategy is this?

Câu 5: subscription software website displays logos of famous client companies like Netflix and Amazon on its landing page, alongside video testimonials from happy users. Which psychological phenomenon is being leveraged here?

Câu 6: An outdoor apparel company sets up an indoor climbing wall inside their flagship store, allowing shoppers to test climbing gear under realistic conditions before purchase. What is this marketing approach?

Câu 7: Instead of dividing their target market by age or location, a fitness brand categorizes its audience based on their commitment to a healthy lifestyle, personal values, and interest in outdoor adventure. What type of market segmentation is this?

Câu 8: An online publisher writes an informative article about 'Healthy Morning Routines' that matches the website's editorial style, but the article is actually sponsored and paid for by an organic oatmeal company. What form of advertising is this?

Câu 9: ridesharing app offers existing users a free $10 ride credit for every friend they invite who signs up and completes their first trip. This is an example of which marketing technique?

Câu 10: consumer can browse products on a brand's mobile app, add an item to their cart, receive an email reminder about the item, and then purchase it at a local store using a digital barcode. What marketing strategy does this seamless integration represent?

Câu 11: blind taste test shows that consumers prefer the taste of a generic cola, yet when the labels are revealed, they overwhelmingly choose and pay more for the famous brand-name product. This added commercial value is referred to as what?

Câu 12: An e-commerce website notices that 70% of people who click on their Google search link leave the landing page within seconds without clicking any buttons or viewing other pages. What metric is abnormally high in this case?

Câu 13: Rather than creating all of its own blog posts, a marketing team researches, selects, and organizes the best industry reports and expert opinions from external sources to share on their social channels. What is this practice?

Câu 14: software company decides to stop selling to all businesses and focus exclusively on designing booking software specifically for independent pet grooming salons. What marketing focus is this?

Câu 15: An international oil giant launches an expensive television campaign highlighting its investment in solar power, while 98% of its actual business budget remains dedicated to fossil fuels. What is this unethical marketing practice?

Câu 16: subscription streaming service wants to measure customer loyalty and satisfaction, so they calculate the percentage of subscribers who cancel their memberships every month. What is this percentage called?

Câu 17: Instead of hiring a famous Hollywood celebrity with millions of followers, a cosmetics startup hires local beauty enthusiasts with 5,000 highly active and trusting followers to promote their organic skincare line. What are these individuals called?

Câu 18: If a company focuses on optimizing its blog content, structure, and backend technical elements to naturally appear higher in Google search results without paying for ads, what traffic source are they targeting?

Câu 19: An e-commerce company changes its checkout button color and simplifies its payment form, resulting in a 5% increase in total completed purchases. What optimization process was this?

Câu 20: The bold text at the bottom of an email newsletter reads: 'Claim your 50% discount today - Click here!' Which marketing element is this?

Câu 21: digital marketer creates two different email headlines to see which one gets opened more. Headline A has an emoji, while Headline B does not. What testing methodology is being used here?

Câu 22: global athletic brand rarely mentions the technical materials of its shoes in its commercials. Instead, they focus on telling stories of ordinary people overcoming adversity and achieving greatness. What branding technique is this?

Câu 23: software company spends its entire budget on creating highly helpful, free tutorials and articles. This content attracts millions of searches and makes customers actively seek out and buy their product. What distribution strategy is this?

Câu 24: An artificial intelligence company regularly publishes deep-dive whitepapers and gives free webinars explaining the future of automation. This establishes them as the most trusted authority in their industry. What concept does this represent?

Câu 25: popular ice cream brand releases a strong public statement and runs a massive campaign supporting a controversial environmental law, aligning directly with its progressive customer base. What is this practice called?