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Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 7

Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 7

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Câu 1: In an IELTS Writing Task 2 essay about global advertising, which term best describes the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 2: During an IELTS Speaking Part 3 discussion on modern business trends, a candidate wants to describe a specialized segment of a larger market for a particular kind of product or service. Which term is most appropriate?

Câu 3: To discuss the long-term profitability of a company in an IELTS Speaking test, which marketing concept refers to the ability of a business to maintain its existing customers over a specified period?

Câu 4: In an IELTS Writing Task 2 discussion about business growth strategies, which term describes selling existing products into existing markets to gain a higher market share?

Câu 5: If an IELTS Speaking topic asks about creative advertising methods, which term refers to low-cost, unconventional marketing strategies that yield maximum exposure in public spaces?

Câu 6: In IELTS Writing Task 2, when discussing the subtle influence of media on consumer behavior, which term describes the practice of integrating branded products into movies or television shows?

Câu 7: When explaining how modern social media campaigns spread rapidly in an IELTS Speaking Part 3 response, which term describes content that users organically share, mimicking the spread of an infection?

Câu 8: In IELTS communication about business plans, which term refers to the core statement explaining why a customer should choose a particular product or service over competitors?

Câu 9: In an IELTS essay analyzing website design and digital sales, which term refers to a prompt on a website that encourages users to take immediate steps, such as 'Buy Now' or 'Sign Up'?

Câu 10: For an IELTS Speaking topic about sports and business, which term describes financial support given by a company to an event, organization, or person in exchange for brand visibility?

Câu 11: In IELTS Academic Writing Task 2, when analyzing how businesses drive organic web traffic without paying for ads directly, which process should be highlighted?

Câu 12: Which marketing term describes transactions and sales interactions that occur between two commercial enterprises rather than between a company and an individual customer?

Câu 13: To express the process of dividing a broad target market into smaller, definable groups based on shared characteristics in an IELTS Writing essay, which term is most accurate?

Câu 14: When evaluating the efficiency of a marketing campaign in an IELTS Speaking Part 3 context, which metric represents the total cost associated with convincing a potential customer to buy a product or service?

Câu 15: Which term should an IELTS candidate use when describing a modern marketing strategy that focuses on using key opinion leaders on social media to drive a brand's message to the larger market?

Câu 16: In an IELTS essay discussing aggressive pricing strategies, which term refers to a product sold at a price below its market cost to stimulate other, more profitable sales of other goods?

Câu 17: If asked in IELTS Speaking about the risks of launching too many similar products, which term describes a situation where a company's new product eats into the sales of its own existing products?

Câu 18: Which classic marketing framework, useful for structuring an IELTS essay on advertising effects, outlines the stages a consumer goes through: Attention, Interest, Desire, and Action?

Câu 19: In IELTS Writing Task 2, when discussing subtle media manipulation, which term refers to paid advertising that matches the look, feel, and function of the media format in which it appears?

Câu 20: When discussing digital user engagement in an IELTS Speaking session, which metric represents the percentage of visitors who enter a website and then leave rather than continuing to view other pages?

Câu 21: In an IELTS discussion about primary market research methods, which term describes a small, diverse group of people whose reactions and feedback are studied to guide product development?

Câu 22: To describe a deeply held commitment of customers to repurchase or patronize a preferred product or service consistently in the future, which term is most appropriate in an IELTS Writing task?

Câu 23: Which marketing term describes an advertising model where a company pays third-party publishers a commission to generate traffic or leads to the company's products?

Câu 24: In IELTS Speaking Part 3, when explaining why innovative electronics are highly priced at launch before dropping over time, which pricing strategy is being referred to?

Câu 25: In an IELTS Writing Task 2 essay discussing corporate environmental responsibility, which term describes the practice of making misleading claims about the ecological benefits of a product?