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Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 4

Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 4

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Câu 1: When discussing why customers should choose a specific product over competitors in an IELTS Speaking test, which term refers to the unique value a company promises to deliver?

Câu 2: If an IELTS Writing Task 2 prompt asks you to analyze consumer behavior based on lifestyles, values, and personality traits, which type of market segmentation are you discussing?

Câu 3: In an IELTS discussion about long-term business sustainability, what term describes the ability of a company to turn first-time buyers into repeat customers over time?

Câu 4: Which marketing term describes a strategic partnership where a popular social media personality promotes a brand's products to their followers?

Câu 5: When discussing website analytics in an IELTS context, what term refers to visitors who arrive at a website through unpaid search results rather than paid ads?

Câu 6: Which marketing term describes an unconventional, low-cost promotional strategy designed to obtain maximum exposure through high-impact, imaginative actions?

Câu 7: What term describes a multichannel sales approach that provides the customer with an integrated, seamless shopping experience across desktop, mobile, and brick-and-mortar stores?

Câu 8: In digital marketing analysis, what term represents the percentage of visitors who enter a website and leave rather than continuing to view other pages within the same site?

Câu 9: If you are discussing the rise of brand campaigns where regular consumers post photos of themselves using a product, which term best describes this content?

Câu 10: What business model offers basic services for free while charging premium fees for advanced features or add-ons?

Câu 11: Which strategy involves selling existing products into existing markets to gain a higher market share, often through aggressive pricing or promotion?

Câu 12: What term describes the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 13: Which marketing term refers to an instruction or prompt designed to encourage an immediate response or sale from a target audience?

Câu 14: When consumers look to the actions and testimonials of others to guide their own purchasing decisions, which psychological and marketing phenomenon is occurring?

Câu 15: What type of advertising matches the form and function of the platform upon which it appears, making it look like a natural part of the media feed?

Câu 16: When evaluating the efficiency of a marketing campaign, what metric calculates the total marketing expense divided by the number of new customers gained?

Câu 17: Which marketing approach focuses on attracting customers through valuable content and tailored experiences, rather than interrupting them with outward-bound advertisements?

Câu 18: In an IELTS Writing Task 2 essay about environmental corporate responsibility, which term describes the practice of promoting products based on their environmental benefits?

Câu 19: Which marketing metric predicts the total net profit contributed to a business by a single customer over the entire duration of their relationship?

Câu 20: What term refers to the study of the brain's responses to advertising and packaging to understand subconscious consumer decision-making processes?

Câu 21: If a digital marketer wants to compare two different versions of a landing page to see which one performs better, which method should they use?

Câu 22: In an IELTS Speaking Part 3 discussion about business ideas, which term describes a small, highly specialized sector of a larger market with specific customer needs?

Câu 23: What term describes a mutually beneficial collaboration between a for-profit brand and a non-profit organization to promote social change while boosting sales?

Câu 24: What marketing arrangement allows third-party publishers to earn a commission by promoting a company's products using unique referral links?

Câu 25: Which marketing strategy focuses on creating immersive, face-to-face brand experiences that allow consumers to directly interact with a product or service?