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Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 2

Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 2

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Câu 1: When preparing an IELTS Writing Task 2 essay on modern advertising, which term best describes the commercial value that a company derives from consumer perception of its brand name, rather than from its physical products?

Câu 2: In an IELTS Speaking Part 3 discussion about consumer behavior, what term should you use to describe the specific psychological traits, values, and lifestyle choices that define a target audience?

Câu 3: During an IELTS presentation on business growth strategies, which term refers to a marketing strategy aimed at increasing sales of existing products within existing market segments?

Câu 4: To achieve a high vocabulary score in IELTS when discussing digital communication, which term refers to the percentage of website visitors who leave after viewing only a single page?

Câu 5: Which compound noun should you use in an IELTS essay to describe a company's unique feature that differentiates its product or service from its closest competitors?

Câu 6: In an IELTS Reading article about organic digital marketing, which term refers to the unpaid distribution of content to users based on search engine algorithms and social shares?

Câu 7: If you want to explain the total net profit that a company expects to earn from a customer throughout their entire relationship, which IELTS marketing term is most accurate?

Câu 8: In IELTS Speaking, when discussing how companies subtly place their branded products in movies or television shows, what is the professional industry term for this practice?

Câu 9: Which term describes an aggressive and unconventional marketing technique that relies on high ingenuity and low-cost, imaginative tactics to grab public attention?

Câu 10: In digital marketing contexts for IELTS, what term describes the process of presenting two versions of a webpage to different segments of visitors to see which one performs better?

Câu 11: To talk about the specific problems, challenges, or frustrations that customers face in the market, which professional marketing collocation should be used in IELTS?

Câu 12: In a business-themed IELTS Writing task, what is the standard term for a promotional strategy where a company hires a famous person or expert to represent the brand over a long period?

Câu 13: Which term best describes a seamless, unified customer experience across all physical and digital channels, such as mobile apps, websites, and brick-and-mortar stores?

Câu 14: In IELTS Writing Task 1 or 2, when analyzing digital marketing efficiency, what does the abbreviation 'CAC' stand for in a professional business context?

Câu 15: Which term describes paid advertising where the ad matches the form, feel, and function of the media format in which it appears, making it look like editorial content?

Câu 16: When describing the process of serving targeted ads to users who have already visited your website but did not complete a purchase, which term is most accurate?

Câu 17: In an IELTS essay discussing public relations, which term refers to establishing an individual or organization as an expert authority in their field by producing high-quality, insightful content?

Câu 18: When studying marketing models for IELTS, what are any points of contact or interaction between a brand and a consumer from start to finish called?

Câu 19: What is the term for a highly specialized and focused segment of a broader market that caters to very specific customer needs or preferences?

Câu 20: In IELTS Writing, which term describes the process of identifying, attracting, and capturing potential customers' interest to build a sales pipeline?

Câu 21: If an IELTS text mentions a campaign designed to make a product go viral, which metric measures how quickly a piece of promotional content is shared across social networks?

Câu 22: Which term refers to an advertising strategy where companies price a new product low to quickly attract a large number of buyers and win market share?

Câu 23: In marketing, what is the term used to describe the strategic model that maps out the customer journey from the moment they learn about a brand to the final purchase decision?

Câu 24: What term is used in the industry to define the written document that outlines a marketing campaign's goals, target audience, budget, and strategic messaging for an agency?

Câu 25: Which term refers to the practice of dividing a broad consumer market into sub-groups based on shared characteristics like age, gender, income, or education level?