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Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 3

Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 3

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Câu 1: When discussing modern advertising in IELTS Speaking Part 3, which term best describes a company's effort to cultivate long-term commitment and repeated patronage from its customers?

Câu 2: In an IELTS Writing Task 2 essay on globalization, which collocation is most appropriate to explain that a market has reached a point where no new demand can be created because it is fully supplied?

Câu 3: If a business decides to target a highly specialized, small segment of the population rather than the mass market, they are focus on which communication and business strategy?

Câu 4: Which vocabulary term describes the organic spread of product recommendations from satisfied customers to their peers, often considered the most trustworthy form of advertising in marketing discussions?

Câu 5: In an IELTS Writing Task 2 discussion about corporate sustainability, which term describes the deceptive practice of making a product appear more environmentally friendly than it actually is?

Câu 6: When a marketer analyzes the collective actions, decisions, and psychological motivations of purchasers during the buying process, they are studying which concept?

Câu 7: To evaluate the commercial value of a brand based on consumer perception, recognition, and goodwill rather than physical assets, marketers measure which of the following?

Câu 8: What is the term for the distinct feature or benefit that sets a product apart from all its competitors, which should be clearly articulated in a professional marketing pitch?

Câu 9: When evaluating the performance of a digital marketing campaign, the percentage of visitors who leave a website after viewing only one page is referred to as the ...

Câu 10: Which strategic marketing approach focuses on creating and distributing valuable, consistent, and educational media to attract a clearly defined audience, rather than directly pitching products?

Câu 11: business hopes to drive immediate user action, such as signing up for a newsletter or purchasing a product, by using a prominent, persuasive prompt known as a ...

Câu 12: Which term is used to describe the practice of marketing across multiple integrated platforms simultaneously—such as physical stores, websites, and mobile apps—to provide a seamless customer experience?

Câu 13: In IELTS Speaking Part 3, if you want to describe a marketing technique that uses unconventional, high-impact, and low-cost methods to generate public buzz, you would refer to ...

Câu 14: When a company collaborates with key individuals who have a substantial and highly engaged social media following to endorse its products, it is executing ...

Câu 15: To describe a consumer's sensitivity to price changes, particularly how a change in price directly impacts their willingness or ability to purchase a product, economists and marketers use the term ...

Câu 16: Which digital marketing metric represents the total estimated net profit that a business can expect to earn from a single customer throughout their entire relationship with the brand?

Câu 17: What is the term for dividing a broad, diverse consumer or business market into sub-groups based on shared characteristics, such as demographic data or lifestyle habits?

Câu 18: When a company advertises a product by blending the promotional content seamlessly into the design, layout, and editorial style of the hosting platform, they are using ...

Câu 19: Which term refers to the process of optimizing a website's structural and content elements so that it ranks higher in organic search engine results, thereby increasing unpaid web traffic?

Câu 20: In the context of consumer psychology, what term describes the sudden, unplanned decision to buy a product or service, often triggered by emotional stimuli or promotional displays near checkout zones?

Câu 21: If a company seeks to calculate the total sales and marketing expense required to convince a potential customer to make their first purchase, they are measuring the ...

Câu 22: What term is used to describe a company's attempts to connect with its audience on a subconscious level by appealing to feelings of joy, trust, safety, or nostalgia rather than purely logical features?

Câu 23: According to the Ansoff Matrix of growth strategies, which concept involves selling existing products to an existing market to obtain a higher market share, often through intensive promotional campaigns?

Câu 24: What is the term for the psychological phenomenon where consumers look to the actions, reviews, and recommendations of others to guide their own purchasing decisions?

Câu 25: When a sales representative directly contacts individuals who have had no prior contact or demonstrated interest in the business to pitch products, typically over the phone, they are conducting ...