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Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 5

Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 5

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Thời gian còn lại: --:--

Câu 1: When discussing a company's financial valuation, which marketing term describes the commercial value derived from consumer perception of the brand name rather than the product itself?

Câu 2: marketing manager wants to measure the total cost spent on persuading a new customer to buy a product. Which metric is most appropriate?

Câu 3: Which growth strategy focuses on increasing sales of existing products to an existing market segment without changing the product itself?

Câu 4: Unlike demographics which segment markets by age or income, which term refers to segmenting consumers based on their psychological traits, values, and lifestyles?

Câu 5: In digital marketing copy, an instruction like 'Sign up today' or 'Buy now' designed to prompt an immediate response from the reader is known as what?

Câu 6: Which metric estimates the total net profit that a business expects to earn from a single customer throughout their entire relationship?

Câu 7: In web analytics, what term describes the percentage of visitors who enter a website and then leave rather than continuing to view other pages within the same site?

Câu 8: Which marketing strategy involves using unconventional, low-cost tactics, often in public spaces, to generate maximum brand exposure and buzz?

Câu 9: What term is used to describe a small, specialized, and highly defined market segment that focuses on a specific product or service?

Câu 10: Which term refers to a clear statement that explains how a product solves customers' problems, delivers specific benefits, and tells the ideal customer why they should buy from this brand over competitors?

Câu 11: In B2B marketing communication, what is the term for the process of identifying and cultivating potential customers for a business's products or services?

Câu 12: What is the term for paid advertising where the ad matches the form, feel, and function of the media format in which it appears, making it look like editorial content?

Câu 13: In marketing psychology, which concept explains why consumers are more likely to buy a product if they see positive reviews, testimonials, or endorsements from others?

Câu 14: Which business model offers basic services for free while charging a premium for advanced features or add-ons?

Câu 15: When online shoppers view a product but do not buy it, which marketing technique allows businesses to display ads for that same product to those shoppers on other websites?

Câu 16: What term is used to describe highly satisfied customers who actively recommend a brand to their peers and defend it online without being paid?

Câu 17: Which practice focuses on optimizing website content, structure, and technical aspects to increase organic, non-paid visibility on search results pages?

Câu 18: Which performance-based marketing system involves paying a commission to external partners or publishers for driving sales or traffic through their referral links?

Câu 19: Which term refers to a seamless, integrated customer experience across all physical and digital touchpoints, such as mobile apps, physical stores, and social media?

Câu 20: What type of marketing communication relies on consumers sharing their authentic, positive experiences about a product directly with other consumers?

Câu 21: What is the term for dividing a broad consumer or business market into sub-groups based on shared characteristics such as demographics, geographics, or behaviors?

Câu 22: Which marketing methodology involves comparing two versions of a webpage, email, or advertisement against each other to determine which one performs better?

Câu 23: What term is used for a marketing technique that facilitates and encourages people to pass along a marketing message, leading to exponential growth in exposure?

Câu 24: Which modern marketing approach involves collaborating with social media content creators who have a dedicated following to endorse products or services?

Câu 25: What is the strategic process of designing a company's offering and image to occupy a distinctive, favorable place in the minds of the target audience?