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Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 10

Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 10

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Câu 1: In IELTS Writing Task 2, discussing how social media campaigns elevate a company's profile involves which concept representing the extent to which consumers are familiar with a brand?

Câu 2: When writing an IELTS essay on global consumer trends, what term describes dividing a broad consumer database into sub-groups based on shared characteristics?

Câu 3: speaking response describes a highly specialized product targeting a very specific, small segment of the population. What term best fits this scenario?

Câu 4: To evaluate the efficiency of a marketing channel, managers calculate the total cost spent to attract a single paying client. What is this financial metric called?

Câu 5: Which marketing term describes an instruction or prompt, like 'Sign Up Now' or 'Buy Today', designed to encourage an immediate response from the audience?

Câu 6: When a business aims to increase its website visibility organically on Google without paying for ads, what strategy are they primarily executing?

Câu 7: Which promotional approach relies on collaborating with online content creators who have dedicated, highly engaged social followings to endorse products?

Câu 8: In an IELTS Writing Task 2 discussion about consumerism, which term describes a consumer's committed preference to repeatedly purchase goods from the same brand?

Câu 9: Which digital marketing metric measures the percentage of website visitors who complete a desired action, such as purchasing a subscription?

Câu 10: What term refers to a marketing strategy that encourages consumers to share promotional content, leading to rapid, exponential growth in brand exposure?

Câu 11: During an IELTS Speaking Part 3 interview about advertising, which term should be used to describe statistical data relating to population age, gender, and income?

Câu 12: business owner wants to determine if their digital ad campaign was financially successful relative to its cost. Which metric is most critical?

Câu 13: Which digital business model involves individuals earning a commission by promoting and driving sales for another company's products?

Câu 14: Rather than creating original blogs, a digital marketer gathers, organizes, and shares the best industry-relevant articles with their audience. What is this practice called?

Câu 15: Which web analytics metric represents the percentage of visitors who leave a website after viewing only a single page without interacting further?

Câu 16: What user experience (UX) and marketing methodology compares two versions of a webpage or app screen to see which one performs better?

Câu 17: E-commerce websites display customer reviews and ratings to influence purchasing decisions. Which psychological phenomenon and marketing concept does this leverage?

Câu 18: What quantifiable metric does an organization use to evaluate its operational success in reaching specific strategic and marketing targets?

Câu 19: startup with a minimal budget uses unconventional, high-energy street tactics to capture public attention. What type of marketing strategy is this?

Câu 20: What marketing term refers to how a brand chooses to present itself in the minds of consumers relative to its competitors?

Câu 21: What concept describes the distinct factor that makes a product or service stand out from its competitors, representing its primary appeal?

Câu 22: If a company lowers prices of its existing products to capture a larger share of its current market, which of Ansoff's growth strategies is it employing?

Câu 23: Which financial metric estimates the total revenue or profit a business can expect to generate from a single customer throughout their entire relationship?

Câu 24: What term refers to the commercial value derived from consumer perception of a brand name, rather than from the product or service itself?

Câu 25: Which strategy provides customers with a seamless, integrated shopping experience across all channels, including online websites, mobile apps, and physical stores?