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Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 11

Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 11

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Câu 1: In IELTS Writing Task 2, when discussing why consumer products succeed, which term best describes the commercial value derived from consumer perception of a brand name rather than the product itself?

Câu 2: Fill in the blank with the most appropriate collocation for an IELTS Speaking response: 'To successfully ________, new startups often rely on aggressive pricing and high-impact social media campaigns.'

Câu 3: Which term refers to a highly specialized segment of a larger market that caters to specific customer demands or preferences?

Câu 4: An IELTS essay prompt asks about the impact of advertising on purchasing decisions. Which academic term best refers to the study of how people make decisions about what they buy, need, or want?

Câu 5: marketing strategist argues that keeping existing customers is more cost-effective than finding new ones. What is the technical term for the ability of a company to maintain long-term relationships with its customers?

Câu 6: In IELTS Speaking Part 3, you want to describe how a local business grew rapidly because satisfied customers recommended it to their friends. Which term best captures this phenomenon?

Câu 7: Which adjective best describes a market condition where the volume of a product or service in a marketplace has been maximized, making further growth highly competitive?

Câu 8: When discussing consumer culture in IELTS Writing Task 2, which term should you use to describe the tendency of customers to buy goods spontaneously without planning?

Câu 9: What is the process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics?

Câu 10: In digital marketing vocabulary, what does the term 'CTA' stand for, which encourages users to take an immediate step such as 'Buy Now' or 'Subscribe'?

Câu 11: Which term refers to the specific feature or benefit that makes a product stand out from its competitors and is used as the core theme of its advertising?

Câu 12: Which modern marketing strategy relies on individuals with a dedicated social media following to endorse products and sway purchasing decisions?

Câu 13: What term is used when a marketing campaign achieves rapid, exponential spread across online networks through peer-to-peer sharing?

Câu 14: What is the term for the total revenue a business can reasonably expect from a single customer account throughout their business relationship?

Câu 15: Which traditional outbound marketing technique involves contacting potential customers who have had no prior contact with the salesperson?

Câu 16: Which term describes an unconventional marketing strategy that uses surprise or highly creative interactions in public spaces to promote a product with a low budget?

Câu 17: To score highly in lexical resource, which collocation would you use in IELTS Speaking to describe the extent to which consumers recognize and recall a brand name?

Câu 18: In digital marketing analytics, what term is used to represent the percentage of website visitors who complete a desired goal, such as making a purchase?

Câu 19: When analyzing media trends in IELTS Writing Task 2, which term should you use for the practice of subtly showing branded products within television shows, movies, or video games?

Câu 20: What is the key financial metric used to evaluate the efficiency or profitability of a marketing campaign relative to its costs?

Câu 21: What is the marketing term for transactions and marketing strategies directed from businesses directly to individual consumers?

Câu 22: Which type of market segmentation groups consumers based on variables such as age, gender, income, education, and occupation?

Câu 23: When discussing advertising channels in IELTS Speaking, which term refers collectively to television, radio, newspapers, and magazines that reach a large, diverse audience?

Câu 24: Which term refers to the specific group of consumers at whom a company aims its products, services, and advertising campaigns?

Câu 25: Which collocation refers to the general impression, reputation, and personality of a company as perceived by the public?