Quay lại danh mục Từ vựng giao tiếp IELTS (Marketing)
Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 15

Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 15

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 15 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: When speaking in IELTS about how a business distinguishes itself from competitors by highlighting a specific, distinct benefit, which term is most appropriate?

Câu 2: Which marketing term describes the process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics?

Câu 3: If you want to describe an informal, highly powerful way of promoting a product where satisfied customers tell their friends and family about it, which phrase should you use?

Câu 4: What term is used when a company pays to have its products featured subtly in movies, television shows, or video games?

Câu 5: In an IELTS discussion about consumer habits, what term describes the loyal commitment of a customer to repeatedly purchase a specific brand's products over others?

Câu 6: Which term refers to a highly targeted, specialized segment of a larger market that has its own unique demands and preferences?

Câu 7: When a company designs a marketing campaign that spreads rapidly from person to person online, similar to a virus, what is this strategy called?

Câu 8: What term is used to describe the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 9: In digital marketing, what do we call an image, line of text, or button that prompts website visitors to take a specific, immediate action, such as 'Buy Now' or 'Sign Up'?

Câu 10: What term defines the practice of promoting products or services using unconventional, low-cost creative methods designed to generate maximum buzz?

Câu 11: When a market becomes so flooded with similar products that it is almost impossible for a new competitor to gain significant sales, this condition is known as what?

Câu 12: In IELTS Writing Task 2 or Speaking, if you want to describe a pricing strategy where a company sets a very low price for a new product to attract customers and gain market share, which term is correct?

Câu 13: What is the marketing term for a strategy where a company falsely portrays its products or policies as environmentally friendly to appeal to eco-conscious consumers?

Câu 14: Which metric measures the percentage of people who see an online advertisement and actually click on it to visit the advertiser's website?

Câu 15: Which business model offers basic services for free while charging a premium for advanced features or add-ons?

Câu 16: What is the primary term used to describe online advertising that matches the form, feel, and function of the media format in which it appears, making it look like editorial content?

Câu 17: What marketing term refers to selling a product below its market cost to stimulate other sales of more profitable goods or services?

Câu 18: In a marketing context, what is the term for the total revenue a business can reasonably expect from a single customer account throughout the entire business relationship?

Câu 19: What term refers to a marketing strategy that focuses on creating a seamless, integrated user experience across all digital and physical channels, from mobile apps to physical stores?

Câu 20: When a brand decides to change its market position, target audience, or overall personality to appeal to a new or broader demographic, what is this process called?

Câu 21: What field of marketing uses medical technologies, such as functional MRI, to study the brain's responses to marketing stimuli, advertising, and products?

Câu 22: When speaking about the percentage of website visitors who complete a desired action, such as purchasing a product or filling out a form, which term should be used?

Câu 23: Which term refers to the reduction in sales volume or revenue of one of a company's existing products when they introduce a new, similar product?

Câu 24: What is the marketing strategy called that directly engages consumers and invites them to experience and interact with a brand in a physical space or immersive event?

Câu 25: Which term describes the degree to which a brand is recognized by potential customers and correctly associated with its particular product or service?