Quay lại danh mục Từ vựng giao tiếp IELTS (Marketing)
Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 13

Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 13

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 13 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Which term refers to a marketing strategy where a company enters a highly competitive market with low prices to quickly attract a large number of customers?

Câu 2: In an IELTS Writing Task 2 essay about consumerism, which term best describes the commercial value that derives from consumer perception of the brand name of a product, rather than from the product itself?

Câu 3: During an IELTS Speaking Part 3 interview about advertising, which collocation is most appropriate to describe a specialized, highly specific segment of the population that a unique product aims to target?

Câu 4: To discuss long-term business sustainability in IELTS Writing Task 2, which term should be used to describe the ability of a company to maintain its active buyers over a specified period?

Câu 5: Which marketing term describes an unconventional, low-budget promotional strategy that relies on high energy and imagination in public spaces to grab consumer attention?

Câu 6: Which term represents the specific factor that proves a product is superior to and different from its competitors, making it a key concept in marketing pitches?

Câu 7: In digital marketing contexts often discussed in IELTS charts, which metric measures the percentage of website visitors who take a desired action, such as making a purchase?

Câu 8: Which advertising strategy leverages the reach and credibility of prominent social media figures to endorse products and sway target audience opinions?

Câu 9: In retail marketing, what is the term for a product sold at a price below its market cost to stimulate other, more profitable sales?

Câu 10: When writing about target markets, dividing a population into categories based on age, gender, income, and education is referred to as what type of market segmentation?

Câu 11: In digital copywriting, what term is used for short, persuasive phrases like 'Buy Now' or 'Sign Up Today' designed to prompt immediate user response?

Câu 12: When a company introduces a new product that reduces the sales volume or market share of its own existing products, what is this phenomenon called?

Câu 13: Which key business metric refers to the percentage of customers who stop using a company's product or service during a given timeframe?

Câu 14: What type of marketing strategy focuses on creating memorable, hands-on, and interactive experiences for consumers to forge a deep emotional connection with a brand?

Câu 15: If a high-end luxury brand starts putting its logo on low-quality household items, resulting in a loss of its prestigious image, which marketing risk has occurred?

Câu 16: In consumer behavior studies, which psychological term describes the state of mental discomfort a customer experiences after making a purchase decision, often leading to regret?

Câu 17: Which pricing strategy offers a basic version of a service for free while charging for advanced features or add-ons?

Câu 18: Which advertising technique involves integrating a branded product naturally into movies, TV shows, or video games without explicitly declaring it as a commercial?

Câu 19: What is the term for a marketing program that systematically encourages and rewards existing customers for introducing new customers to a business?

Câu 20: When a tech firm launches a groundbreaking product and sets a very high initial price to target early adopters before slowly dropping it, which strategy are they using?

Câu 21: In consumer journey mapping, what term is used for all the various points of contact where a customer interacts with a brand, from an online ad to a customer support call?

Câu 22: Which digital marketing practice involves optimizing website content and structure to improve organic visibility on search engine results pages?

Câu 23: What is the critical marketing term used to describe a company's deceptive practice of exaggerating its environmental efforts to appear eco-friendly?

Câu 24: Which method involves comparing two versions of a webpage or email campaign against each other to determine which one performs better?

Câu 25: Which strategy focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, rather than pitching products directly?