Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 14

Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 14

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Câu 1: In IELTS Writing Task 2, when discussing how global brands dominate local markets, which term best describes the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 2: During an IELTS Speaking Part 3 interview about entrepreneurship, a candidate wants to describe a specialized segment of the market for a particular kind of product or service. Which term is most appropriate?

Câu 3: To analyze how individuals make decisions to spend their available resources on consumption-related items in IELTS Writing Task 2, which academic term should be used?

Câu 4: Which pricing strategy, often discussed in IELTS essays regarding new business entries, involves setting a low initial price to attract a large number of buyers quickly and win a large market share?

Câu 5: student wants to express in IELTS Writing Task 2 that a market has reached a point where no more of a product can be sold because there are no more potential customers. What is this phenomenon called?

Câu 6: In an IELTS Speaking discussion about advertising, what term describes the tendency of consumers to continuously purchase one brand's products over another, even when competitors offer similar or cheaper options?

Câu 7: When writing about the effectiveness of media campaigns in IELTS Writing Task 2, which term refers to the specific group of consumers at whom an advertisement is aimed?

Câu 8: In modern digital marketing topics for IELTS, what is the term for the process of improving the quality and quantity of website traffic from search engines without paying for direct ads?

Câu 9: Which advertising strategy uses unconventional, low-cost, and highly creative tactics to generate maximum buzz and brand exposure, a great topic for IELTS speaking on creative campaigns?

Câu 10: What term refers to the organic passing of information from person to person about a product or service, widely regarded as a highly powerful marketing tool in IELTS business prompts?

Câu 11: If a candidate wants to describe the specific factor that differentiates a product or service from its competitors, making it the superior choice for consumers, what IELTS-appropriate marketing term should they use?

Câu 12: In IELTS tasks related to business operations, which system or strategy manages a company's interactions with current and potential customers by utilizing data analysis to improve business relationships?

Câu 13: In an IELTS essay about modern advertising methods, what term refers to a marketing strategy that features famous people to recommend or promote a brand's products?

Câu 14: To discuss the practice of dividing a broad consumer market into sub-groups based on shared characteristics like age, income, or behavior, which IELTS vocabulary term is most precise?

Câu 15: Which digital age term is best suited for an IELTS Speaking topic about videos or posts that spread rapidly across social networks, generating massive brand awareness organically?

Câu 16: In IELTS debates about intrusive sales techniques, what term refers to the practice of telephoning or visiting potential customers without any previous contact or invitation?

Câu 17: In IELTS Writing Task 2, when discussing subtle advertisements in movies or television shows where brands pay to have their products featured, what is the correct term?

Câu 18: Which term describes the extent to which a brand is recognized by potential customers and correctly associated with a particular product or service, vital for an IELTS talk on corporate success?

Câu 19: What term should a student use in IELTS Speaking Part 1 or 2 to describe purchasing items suddenly and without prior planning, often driven by emotional cues at supermarkets or online shops?

Câu 20: In IELTS Writing Task 2 essays discussing online advertising design, which term represents a prompt, such as 'Buy Now' or 'Sign Up', intended to encourage the user to perform an immediate act?

Câu 21: In IELTS questions about retail pricing tactics, what term is used for a product that is sold at a price below its market cost to stimulate other, more profitable sales of other products?

Câu 22: When writing an IELTS essay comparing business transactions, which term should be used to describe commerce conducted between companies, rather than between a company and individual consumers?

Câu 23: In digital marketing IELTS essays, which metric measures the percentage of website visitors who take a desired action, such as purchasing a product or subscribing to a newsletter?

Câu 24: Which IELTS vocabulary term represents the portion of a market controlled by a particular company or product, usually expressed as a percentage?

Câu 25: If an IELTS prompt asks how brands engage directly with consumers by creating memorable and interactive real-world events, which contemporary marketing term is most appropriate?