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Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 12

Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 12

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Câu 1: In an IELTS speaking test about business, how would you describe the metric that tracks the percentage of website visitors who complete a desired action, such as making a purchase?

Câu 2: Which collocated phrase should a candidate use in IELTS Writing Task 2 to describe a firm's strategy of entering and establishing a strong presence in an existing market with its current products?

Câu 3: When discussing branding in IELTS, what term refers to the unique conceptual space that a brand occupies in the minds of target customers relative to its competitors?

Câu 4: Which term best fits an IELTS discussion about targeting a specific population group characterized by age, income, education, and employment status?

Câu 5: What formal business expression is commonly used in academic IELTS to measure the efficiency and profitability of a marketing campaign relative to its costs?

Câu 6: In an IELTS essay about modern advertising, which term describes a method that encourages consumers to share marketing messages spontaneously, leading to exponential growth in exposure?

Câu 7: What is the marketing term for a brand name that has become so popular that it is commonly used as a general verb or noun for any similar product, such as 'to Google' or 'Band-Aid'?

Câu 8: If an IELTS prompt asks about consumer behavior, what term describes segmenting customers based on their personality traits, values, attitudes, interests, and lifestyles?

Câu 9: Which term refers to the practice of monitoring a user's online activities to serve them highly relevant and personalized advertisements based on their search history?

Câu 10: To discuss long-term profitability in IELTS Speaking Part 3, what term represents the total net profit a business anticipates earning from a single customer over the course of their relationship?

Câu 11: In a business presentation or IELTS Task 2, what term describes the distinctive factor that makes a product or service better than and different from its competitors?

Câu 12: What process, crucial for modern digital marketing, involves increasing the quality and quantity of website traffic from search engines without paying for direct ads?

Câu 13: Which marketing term describes a short-term incentive, such as a coupon, rebate, or buy-one-get-one-free offer, designed to encourage immediate purchase?

Câu 14: When discussing business specialization in IELTS, what term refers to targeting a very specific, well-defined, and often underserved segment of the market?

Câu 15: Which term describes the conceptual framework that maps out the customer's buying process, usually starting with awareness and ending with a final transaction?

Câu 16: In digital marketing, what term is used to describe metrics that make a campaign look successful on paper but do not directly translate to business growth or revenue, such as page views or social media 'likes'?

Câu 17: What term should be used in IELTS to describe the degree of psychological connection, interaction, and emotional investment a customer has with a brand over time?

Câu 18: Which marketing term refers to the sales strategy of encouraging existing customers to purchase additional, complementary items related to their original purchase?

Câu 19: What pricing strategy involves setting a high initial price for a new product to capture maximum revenue from early adopters, then progressively lowering the price over time?

Câu 20: What visual tool is used by marketers to diagram the sequence of touchpoints and experiences a customer has with a brand, from initial contact to long-term loyalty?

Câu 21: When two separate companies collaborate to launch a single, mutually branded product or service, what is this marketing practice called?

Câu 22: What critical business metric calculates the percentage of customers who stop subscribing to or purchasing from a company within a specific time frame?

Câu 23: In an IELTS essay about market segmentation, what term describes a strategy where a company targets multiple distinct segments and develops custom marketing mixes for each?

Câu 24: Which term describes unpaid publicity or visibility that a brand gets through organic word-of-mouth, press coverage, or customer reviews, rather than through paid ads?

Câu 25: What metric, based on a single-question survey, measures customer loyalty and the likelihood that customers will recommend a brand to friends or colleagues?