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Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 8

Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 8

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Thời gian còn lại: --:--

Câu 1: Which marketing term refers to the specific factor that makes a product or service stand out from its competitors?

Câu 2: In an IELTS Writing Task 2 essay on consumerism, a student wants to describe the premium value a company gains from having a well-known brand name. Which term is most appropriate?

Câu 3: small eco-friendly clothing company targets only vegan consumers who prioritize zero-waste packaging. What type of market is this business targeting?

Câu 4: Supermarkets often sell essential items like milk or bread at a price below cost to entice shoppers into the store, hoping they will buy other profitable items. What is this pricing strategy called?

Câu 5: When a tech company releases a new smartphone model that directly reduces the sales of its older, still-profitable models, what phenomenon has occurred?

Câu 6: During an IELTS Speaking Part 3 interview about business, a candidate emphasizes the importance of keeping existing customers happy rather than constantly acquiring new ones. Which term best describes this focus?

Câu 7: Which digital marketing practice involves improving a website structure and content so that it ranks higher in organic search engine results?

Câu 8: video advertisement from a beverage company is shared so rapidly across social media platforms that it reaches millions of views within 24 hours. What is this marketing style called?

Câu 9: When a specific brand of laptop is visibly used by the main character in a Hollywood blockbuster movie, this is an example of which advertising technique?

Câu 10: software company offers a basic version of its project management tool for free, but requires a monthly subscription for advanced features. What business model is this?

Câu 11: retail brand ensures that customers experience the same promotions, inventory updates, and branding whether they shop via the mobile app, website, or physical store. What strategy is this?

Câu 12: An online store displays reviews from verified buyers and badges like 'Best Seller' to encourage hesitant shoppers to make a purchase. What psychological marketing concept does this leverage?

Câu 13: In IELTS Writing Task 2, when discussing corporate social responsibility, which term refers to promoting products based on their environmental safety and sustainable production?

Câu 14: marketing team creates two different headlines for an email newsletter to see which one results in a higher open rate. What is this analytical process called?

Câu 15: If 1,000 users visit an e-commerce website and 50 of them actually purchase a product, what key performance indicator (KPI) is calculated as 5 percent?

Câu 16: When analyzing website traffic, what term is used to describe the percentage of visitors who leave the site after viewing only one page without taking any action?

Câu 17: startup with a limited budget paints creative, eye-catching 3D murals on public sidewalks to generate buzz for their new app. What type of promotional strategy is this?

Câu 18: software company develops payroll software and sells it exclusively to human resource departments of mid-sized corporations. What type of marketing is this?

Câu 19: While reading an online news site, you come across an informative article about travel tips that blends perfectly with the site editorial style, but is labeled as 'sponsored content' by an airline. What is this?

Câu 20: tech blogger writes reviews of gadgets and includes special links; if a reader clicks the link and buys the product, the blogger earns a small commission. What is this monetization model?

Câu 21: landing page ends with a bright red button that says 'Sign Up for a Free Trial Today!' What is this specific element called in marketing terminology?

Câu 22: company aims to increase its sales of existing products within its current market segments, perhaps by lowering prices or increasing promotion. Which Ansoff Matrix growth strategy does this represent?

Câu 23: In an IELTS Speaking Part 3 response about shopping trends, which term best describes the study of how individuals, groups, and organizations select, buy, use, and dispose of goods?

Câu 24: When a cosmetics brand segmentizes its audience based on age, gender, and income level, which market segmentation variable is it utilizing?

Câu 25: newly established coffee shop runs local radio ads and sponsors a community sports team primarily to make local residents recognize and remember its brand name. What is their primary goal?