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Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 9

Trắc nghiệm Từ vựng giao tiếp IELTS (Marketing) - Bộ 9

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Câu 1: In IELTS Writing Task 2 discussing business strategies, which term best describes a small, specialized market segment that has a unique set of needs?

Câu 2: During an IELTS Speaking interview about consumerism, which term should you use to describe the commercial value that derives from consumer perception of the brand name rather than the product itself?

Câu 3: Complete the sentence: 'To design effective promotional campaigns, companies must thoroughly analyze ________ to understand why people buy certain products over others.'

Câu 4: When discussing a company's business strategy to increase sales of its existing products in an existing market, which academic term is most appropriate?

Câu 5: In an IELTS Speaking response about modern advertising, how would you describe the organic, unpaid spread of product recommendations from one consumer to another?

Câu 6: Which term refers to the specific group of consumers at whom a company aims its products and marketing efforts?

Câu 7: What is the formal term used to describe a consumer's positive association with a specific brand, resulting in repeated purchases over time despite competitors' efforts?

Câu 8: Which marketing term describes the practice of building brands that appeal directly to a consumer's feelings, ego, and needs, rather than just highlighting product features?

Câu 9: Which process involves dividing a broad consumer or business market into sub-groups based on shared characteristics like age, income, or lifestyle?

Câu 10: In IELTS Writing, when discussing why a new business succeeds, what is the term for the distinct feature that makes a product stand out from all its competitors?

Câu 11: In an IELTS essay about consumerism, which term describes the behavior of purchasing items spontaneously without any pre-planning or conscious deliberation?

Câu 12: What marketing technique is used when a company pays for its branded product to be featured prominently within a movie, television show, or video game?

Câu 13: If you want to talk about how familiar consumers are with a brand's qualities, image, or products in an IELTS Speaking test, which collocation is most suitable?

Câu 14: Which marketing term refers to an unconventional, low-cost promotional strategy that relies on high energy, creativity, and imagination in public spaces to grab attention?

Câu 15: In digital marketing vocabulary, what is the term for an instruction to the audience designed to provoke an immediate response, such as 'Buy Now' or 'Subscribe Today'?

Câu 16: When writing about business sustainability in IELTS, what term refers to a company's ability to keep its existing customers over a specific period of time?

Câu 17: In an IELTS essay about intense business competition, what term describes a market condition where a product has been introduced to its maximum volume, leaving no room for new growth?

Câu 18: Which modern marketing channel involves partnering with social media creators who have a dedicated following to endorse products or services?

Câu 19: What is the term for an advertising strategy where a brand explicitly names and contrasts its product with a competitor's product to show its superiority?

Câu 20: What pricing strategy offers basic services or products for free, while charging a premium for advanced features or add-ons?

Câu 21: In retail marketing, what is the term for a product sold at a price below its market cost to stimulate other, more profitable sales of goods?

Câu 22: In an IELTS essay writing about target groups, what term refers to statistical data relating to the population and particular groups within it, such as age, gender, and income?

Câu 23: Which marketing term describes a business strategy that encourages individuals to pass on a marketing message to others, creating exponential growth in the message's exposure?

Câu 24: What metric predicts the total net profit associated with the entire future relationship with a customer?

Câu 25: In an IELTS Writing Task 2 discussing environmental corporate responsibility, what term describes the practice of making misleading claims about the environmental benefits of a product?