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Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 1

Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 1

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 1 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Which term refers to a small, specialized area of the market for a particular product or service?

Câu 2: When consumers consistently purchase products from the same brand over competitors, they exhibit which of the following?

Câu 3: What is the process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics?

Câu 4: Which concept represents the distinct feature or benefit that sets a product or service apart from its competitors?

Câu 5: Which marketing metric or focus area measures the ability of a company to keep its customers over a specified period?

Câu 6: Which term refers to the statistical data of a population, such as age, gender, income, and education, used in marketing to identify target segments?

Câu 7: What is the term for the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 8: Which pricing strategy involves setting a low initial price for a new product to attract a large number of buyers and win a large market share?

Câu 9: Which marketing tactic uses unconventional, low-cost creative strategies to obtain maximum exposure for a product or brand?

Câu 10: In digital marketing, what is the term for an instruction to the audience designed to provoke an immediate response, such as 'Buy Now' or 'Subscribe Here'?

Câu 11: Which market condition occurs when the volume of a product or service in a marketplace has been maximized, meaning no new demand can be generated?

Câu 12: What is the process of improving the quality and quantity of website traffic from search engines through organic or unpaid search results?

Câu 13: Which type of advertising matches the form and function of the platform upon which it appears, making it look like editorial content rather than a paid ad?

Câu 14: In online marketing, which metric represents the percentage of website visitors who take a desired action, such as making a purchase or filling out a form?

Câu 15: Which form of marketing focuses on using key brand advocates, who have built a dedicated social following, to drive brand messages to the larger market?

Câu 16: Which term measures the extent to which a brand is recognized by potential customers and correctly associated with a particular product or service?

Câu 17: What concept describes the stages a product goes through from when it was first introduced into the market until it is finally declined or removed?

Câu 18: Which marketing approach provides customers with a completely integrated and seamless shopping experience across all channels, from desktop to physical store?

Câu 19: What is the performance-based marketing system where an individual or third-party publisher earns a commission by promoting another company's products?

Câu 20: Which business model offers basic services for free while charging a premium for advanced features, add-ons, or subscription upgrades?

Câu 21: Which term describes how a brand or product is perceived in the minds of the target audience relative to its competitors?

Câu 22: Which marketing strategy relies on satisfied customers sharing their positive experiences about a product or service with others in their social circles?

Câu 23: In marketing analytics, what is the term for a quantifiable measure used to evaluate the success of an organization or a specific campaign in meeting goals?

Câu 24: What system or software do companies use to manage, analyze, and track customer interactions and data throughout the customer lifecycle?

Câu 25: Which marketing term refers to transactions and marketing efforts targeted at other companies rather than individual retail consumers?