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Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 4

Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 4

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Thời gian còn lại: --:--

Câu 1: Which marketing term describes the commercial value that a company derives from consumer perception of its brand name, rather than from the actual product or service itself?

Câu 2: What occurs when a company introduces a new product that ends up reducing the sales volume or market share of one of its own existing products?

Câu 3: Which metric estimates the total net profit that a business expects to earn from a single customer throughout the entire duration of their relationship?

Câu 4: In web analytics, what term is used for the percentage of visitors who enter a website and then leave rather than continuing to view other pages within the same site?

Câu 5: When a business attempts to increase its sales of existing products in its current markets through more aggressive promotion and pricing, which growth strategy is it employing?

Câu 6: Which strategy focuses promotional efforts on a highly specific, well-defined, and often underserved segment of the population?

Câu 7: What type of performance-based marketing involves a business rewarding third-party publishers or influencers with a commission for driving traffic or sales to its website?

Câu 8: Which retail approach integrates various shopping channels, such as physical stores, mobile ads, and websites, to provide customers with a completely seamless and unified brand experience?

Câu 9: What term is used for the experimental process of comparing two versions of a webpage, email, or advertisement to see which one performs better with users?

Câu 10: Which pricing model offers customers a basic version of a product or service for free, while charging a premium for advanced features, add-ons, or subscription upgrades?

Câu 11: What marketing style uses unconventional, low-cost, and highly creative tactics to generate maximum buzz and brand exposure in public spaces?

Câu 12: Which digital marketing practice involves optimizing website content, structure, and authority to improve its visibility and ranking on organic search engine results pages?

Câu 13: Which metric represents the percentage of website visitors who successfully complete a desired action, such as making a purchase or signing up for a newsletter?

Câu 14: What is the total cost associated with convincing a prospective customer to buy a product or service, including all marketing and sales expenses?

Câu 15: Which term refers to an individual, often a celebrity or influential person, who is officially hired by a company to represent and promote its brand in a positive light?

Câu 16: What is the statement that clearly explains how a company's product solves customers' problems, delivers specific benefits, and tells the ideal customer why they should buy from them instead of competitors?

Câu 17: If a company segments its market based on variables such as age, gender, education, and household income, which type of segmentation is it using?

Câu 18: Which segmentation strategy categorizes a target market based on internal personal characteristics, such as values, personality traits, interests, opinions, and lifestyles?

Câu 19: Which promotional strategy relies on encouraging existing customers to recommend a brand to their friends, family, and colleagues, often in exchange for discounts or loyalty points?

Câu 20: What advertising practice involves integrating a brand's products or services directly into creative content, such as movies, television shows, or video games?

Câu 21: Which pricing strategy involves selling a product at a price below its market cost to stimulate other sales of more profitable goods or services?

Câu 22: What marketing methodology focuses on attracting customers through the creation of valuable, relevant content and tailored experiences rather than interrupting them with advertisements?

Câu 23: Which marketing methodology relies on pushing promotional messages out to a broad audience through traditional channels like television ads, print advertisements, cold calling, and direct mail?

Câu 24: Which business model involves a brand selling its products directly to end consumers, entirely bypassing third-party retailers, wholesalers, or other middlemen?

Câu 25: What risk does a prestigious brand face if it overextends its name to low-quality or incompatible product categories, leading to a loss of its distinct identity and high-end reputation?