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Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 5

Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 5

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Câu 1: Which marketing term refers to the statistical data of a population, such as age, gender, income, and education level, used to identify target markets?

Câu 2: What term describes the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 3: When a company divides a broad consumer or business market into sub-groups of consumers based on shared characteristics, what process is it performing?

Câu 4: tech startup launches a new software application at an extremely low price to rapidly attract a large number of buyers and win a large market share. Which pricing strategy is this?

Câu 5: Which term refers to a highly specialized, specific subset of a larger market on which a specific product or service is focused?

Câu 6: An organic beverage brand stages a surprise flash mob in a busy subway station to create buzz with minimal financial investment. What type of marketing strategy does this illustrate?

Câu 7: loyalty program that offers exclusive discounts to existing buyers to prevent them from switching to competitors is aimed at improving which metric?

Câu 8: Which marketing term represents the fundamental promise of value a company makes to its customers, explaining why they should buy its product instead of a competitor's?

Câu 9: Any point of contact or interaction between a customer and a brand, such as a website visit, a social media ad, or a customer service call, is referred to as a brand what?

Câu 10: What is the process of optimizing website content, structure, and technical aspects to increase visibility in organic search engine results?

Câu 11: When customers develop a strong positive association with a brand and consistently purchase its products over those of competitors, what have they demonstrated?

Câu 12: An e-commerce website places a bright orange button reading 'Shop Now' at the top of its homepage. What is this button called in marketing terms?

Câu 13: What marketing strategy involves collaborating with popular social media creators who have a dedicated following to promote products or services?

Câu 14: Which type of marketing bypasses intermediaries to communicate directly with target consumers through channels like email, text messages, or physical mailers?

Câu 15: When a company introduces a new product that ends up reducing the sales volume and market share of its own existing products, what phenomenon has occurred?

Câu 16: If a luxury watch company segments its market based on consumers' lifestyle, social status, values, and personality traits, which type of segmentation is it using?

Câu 17: What term is used to describe a marketing technique that induces web users or consumers to pass on a marketing message to others, creating exponential growth in influence?

Câu 18: Which approach focuses on building, maintaining, and enhancing long-term, mutually beneficial connections with individual customers rather than just making a one-off sale?

Câu 19: cloud storage company offers 5 gigabytes of free space to all users but charges a monthly fee for advanced features and extra storage. What business model is this?

Câu 20: What marketing strategy integrates various channels of communication, such as physical stores, online websites, and mobile apps, to provide a seamless customer shopping experience?

Câu 21: What is the strategic process of distinguishing a product or service from others in the market to make it more appealing to a specific target audience?

Câu 22: Which digital marketing metric measures the percentage of website visitors who navigate away from the site after viewing only a single page?

Câu 23: In online marketing, what metric calculates the percentage of total website visitors who successfully complete a desired action, such as making a purchase or signing up?

Câu 24: What form of marketing focuses on creating, publishing, and distributing valuable, relevant, and consistent educational content online to attract and retain a defined audience?

Câu 25: What experimentation method compares two versions of a single marketing variable, such as an email subject line or web page layout, to determine which one performs better?