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Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 7

Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 7

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 7 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which term refers to the commercial value that a company derives from consumer perception of its brand name, rather than from the product itself?

Câu 2: What is the term for the process of dividing a broad target market into smaller, more manageable groups of consumers based on shared characteristics?

Câu 3: Which marketing method relies on encouraging consumers to share information about a product or service with others, leading to rapid exponential growth?

Câu 4: Which term refers to the percentage of customers who stop subscribing to or purchasing a service over a given period?

Câu 5: What term describes the deceptive practice of making a product or service appear more environmentally friendly than it actually is?

Câu 6: Which pricing strategy involves setting a very low initial price for a new product to attract a large number of buyers and win market share?

Câu 7: What is the term for a highly specialized, small segment of a larger market that has its own specific needs and preferences?

Câu 8: Which metric represents the total net profit that a company expects to generate from a single consumer account over time?

Câu 9: What term refers to the process of maximizing the number of visitors to a website by ensuring that the site appears high on the list of organic results returned by a search engine?

Câu 10: What is the commercial practice where manufacturers pay for their branded products to be featured in movies, television programs, or other media?

Câu 11: Which concept refers to a clear statement that explains how a product solves customers' problems, delivers specific benefits, and tells the ideal customer why they should buy from this brand?

Câu 12: What is the term for the percentage of total website visitors who successfully complete a desired action, such as buying a product or subscribing to a form?

Câu 13: What is the term for the process of establishing a distinctive image or identity for a brand or product in the minds of the target audience relative to competitors?

Câu 14: Which strategy focuses on partnering with individuals who have a substantial, engaged social media following to endorse products or services?

Câu 15: What is the term for a market condition where the volume of a product in a market has reached its maximum capacity, meaning no new demand can be generated?

Câu 16: Which marketing approach involves creating and distributing valuable, relevant, and consistent material to attract and retain a clearly defined audience?

Câu 17: Which advertising strategy involves explicitly mentioning and highlighting the weaknesses of rival products to show the superiority of one's own product?

Câu 18: Which type of marketing prioritizes customer retention, satisfaction, and long-term transactional value over short-term sales goals?

Câu 19: What is the term for the total cost associated with convincing a potential customer to buy a product or service, including all marketing and sales expenses?

Câu 20: What strategy directly engages consumers and invites them to experience a brand in a physical, tangible way through live events and interactions?

Câu 21: What marketing term refers to an instruction, usually in the form of a button or hyperlink, designed to prompt an immediate response or sale?

Câu 22: What term is used for the study of population statistics such as age, gender, income, education, and occupation to identify target markets?

Câu 23: Which pricing strategy involves setting a high price for a new product to extract maximum revenue from segments willing to pay the premium before lowering it?

Câu 24: What is the testing methodology where two variants of a marketing asset (like a web page or email) are compared to see which one performs better?

Câu 25: What term describes the organic spread of product recommendations from satisfied customers to their peers or family members?