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Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 2

Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 2

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 2 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Which term refers to the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product or service itself?

Câu 2: What is the marketing process of dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics?

Câu 3: Which metric calculates the percentage of website visitors who take a desired action, such as filling out a form or purchasing a product?

Câu 4: When a company targets a specific, highly defined, and often neglected segment of the market with specialized products or services, they are practicing which strategy?

Câu 5: Which metric represents the total cost associated with convincing a prospective customer to buy a product or service, including marketing and sales expenses?

Câu 6: What is the term for the process of improving the quality and volume of web traffic to a website from search engines through unpaid, organic results?

Câu 7: What is the marketing concept that describes the unique factor or benefit that makes a product or service stand out from its competitors?

Câu 8: What is the term for a marketing message, button, or phrase designed to prompt an immediate response or encourage an immediate sale from the target audience?

Câu 9: What does the 'bounce rate' of a website typically measure?

Câu 10: Which pricing strategy involves offering basic services or products for free while charging a premium for advanced features, functionality, or virtual goods?

Câu 11: Which term refers to a quantifiable measure used to evaluate the success of an organization or of a particular marketing campaign in meeting objectives?

Câu 12: Which analytical process involves grouping a target audience by statistical characteristics such as age, gender, income, education, and occupation?

Câu 13: What is the marketing growth strategy that focuses on selling existing products to existing markets to gain a higher market share?

Câu 14: Which term refers to commercial transactions that occur specifically between two corporate entities or companies, rather than between a business and individual consumers?

Câu 15: Which marketing method leverages endorsements and product mentions from individuals who have built a dedicated and highly engaged social following?

Câu 16: What is the marketing term that measures the rate at which customers stop subscribing to, purchasing from, or interacting with a business over a given period?

Câu 17: What is the experimentation process where two variations of a webpage, email, or advertisement are shown to different segments of users to determine which performs better?

Câu 18: Which strategic marketing approach focuses on creating and distributing valuable, consistent, and relevant content to attract and retain a clearly defined audience?

Câu 19: What is the marketing arrangement where an online retailer pays a commission to an external website or publisher for traffic or sales generated from its referrals?

Câu 20: Which term describes an advertising strategy in which a company uses low-cost, highly unconventional, and imaginative tactics to capture public attention and generate buzz?

Câu 21: What is the marketing term for the process of identifying, attracting, and capturing the interest of potential customers in order to build a sales pipeline?

Câu 22: What is the term for when highly satisfied customers become passionate promoters of a company and actively recommend its products to others without financial incentive?

Câu 23: Which metric evaluates the financial efficiency and profitability of a marketing campaign by dividing the net profit by the total cost of the investment?

Câu 24: What is the system of marketing where companies communicate directly with targeted individual consumers to obtain an immediate response and cultivate lasting relationships?

Câu 25: Which metric represents the total net profit that a business expects to earn from a single customer account throughout the entire duration of their relationship?