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Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 3

Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 3

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 3 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Which term refers to the process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics?

Câu 2: business targets a highly specialized, small segment of the market with custom-made organic pet foods. What is the most accurate term for this specific market segment?

Câu 3: When customers repeatedly purchase a specific brand's products over competitors due to their positive experiences, they are exhibiting which marketing concept?

Câu 4: Which term describes the distinct feature or benefit that sets a product or service apart from its competitors in the minds of consumers?

Câu 5: tech company launches a revolutionary smartphone at a very high price, then gradually lowers the price over time to attract price-sensitive buyers. Which pricing strategy is this?

Câu 6: What type of marketing strategy relies on individuals passing a marketing message to others, creating exponential growth in the message's exposure and influence?

Câu 7: An online subscription service focuses heavily on reducing churn rate and keeping existing subscribers satisfied. Which marketing objective does this directly target?

Câu 8: Before launching an advertising campaign, a marketing team defines the specific demographic, geographic, and psychographic group of people most likely to buy their product. What is this group called?

Câu 9: Which marketing term measures the extent to which consumers are familiar with the qualities or image of a particular brand?

Câu 10: supermarket sells fresh milk below its production cost to draw shoppers into the store, hoping they will purchase other, more profitable items. What is this underpriced product called?

Câu 11: If a company aims to increase sales of its existing products in its existing markets through aggressive advertising and promotional efforts, which growth strategy is it pursuing?

Câu 12: What metric represents the total net profit a business expects to earn from a single customer throughout the entire duration of their relationship?

Câu 13: digital marketer optimizes a website's content, structure, and keywords to improve its organic ranking on search engine result pages. What is this process called?

Câu 14: Which term describes a multi-channel sales approach that provides the customer with an integrated, seamless shopping experience, whether they are shopping online or in a brick-and-mortar store?

Câu 15: What is the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 16: startup uses unconventional, low-cost marketing tactics, such as sudden public flash mobs and creative street art, to generate maximum buzz. What is this approach called?

Câu 17: Rather than focusing on one-time transactions, a company implements customer loyalty programs and personalized communication to build long-term trust. What marketing philosophy is this?

Câu 18: company that manufactures specialized software sells its products exclusively to other corporations and institutions. What type of market is this firm operating in?

Câu 19: When a brand highlights its eco-friendly manufacturing processes and recyclable packaging to appeal to environmentally conscious consumers, what strategy is it using?

Câu 20: marketing agency analyzes census data regarding age, income, education level, and marital status to create distinct customer segments. What is this analytical process called?

Câu 21: An e-commerce brand launches two slightly different versions of an email newsletter to two small, random groups of subscribers to see which version gets a higher open rate. What is this method?

Câu 22: popular blogger reviews a product and includes a tracking link. When readers purchase the product through that link, the blogger earns a commission. What is this system called?

Câu 23: What term describes the percentage of total sales in an industry generated by a particular company over a specified period?

Câu 24: brand collaborates with a popular social media creator who has a dedicated following to endorse its new line of cosmetics. What marketing strategy does this illustrate?

Câu 25: On a landing page, a bold button reads 'Sign Up Now for a Free Trial'. In marketing, what is this prompt designed to encourage immediate user response called?