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Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 6

Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 6

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Thời gian còn lại: --:--

Câu 1: Which term refers to the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 2: business decides to focus its entire promotional budget on a highly specialized, small segment of the outdoor equipment market, specifically catering to ultra-lightweight backpackers. What marketing strategy is this business implementing?

Câu 3: If a startup spends 5,000 dollars on marketing in a month and acquires 50 new customers, which metric is calculated by dividing the spending by the number of acquired users to measure marketing efficiency?

Câu 4: An e-commerce website received 10,000 visitors last week, and 300 of them made a purchase. Which key metric is represented by the 3 percent of visitors who completed this desired action?

Câu 5: cosmetic brand hosts a pop-up interactive exhibition where consumers can test products, create personalized digital art, and engage directly with makeup artists. This is an example of which marketing approach?

Câu 6: digital design platform allows users to access basic templates and editing tools for free, but requires a monthly subscription for advanced features and high-resolution exports. What business model is this?

Câu 7: When analyzing website traffic, what term is used to describe the percentage of visitors who enter the site and leave after viewing only one page, without triggering any other requests?

Câu 8: Which digital marketing practice involves improving organic search rankings by optimizing on-page elements, improving site speed, and acquiring high-quality backlinks?

Câu 9: small cafe uses chalk stencils on city sidewalks and flash-mob style mini-events to generate buzz in local neighborhoods on a very low budget. What type of marketing is this?

Câu 10: On a landing page, a brightly colored button displays the text 'Sign Up for a Free Trial Today!' to encourage visitors to register immediately. What is this button called?

Câu 11: subscription-based software firm calculates the average duration of a subscription, multiplies it by the monthly fee, and uses this figure to estimate the total revenue they can expect from a single customer. Which metric are they measuring?

Câu 12: An email marketer sends two slightly different versions of a promotional newsletter to two small, random segments of the subscriber list to determine which subject line generates a higher open rate. What is this process called?

Câu 13: Despite newer and cheaper smartphones entering the market, a customer repeatedly purchases the latest model from the same tech brand because of their deep trust and emotional attachment to it. What is this consumer behavior called?

Câu 14: What is the term for a clear, concise statement that explains how a product solves a customer's problem, what benefits it delivers, and why the customer should choose it over the competition?

Câu 15: After viewing a pair of shoes on an online retail store, a user notices banner ads for those exact same shoes appearing on independent news websites and social media feeds they visit later. What is this marketing tactic?

Câu 16: brand designs an extraordinarily creative, humorous video about their product, hoping that social media users will share it rapidly with friends and family, causing organic exposure to grow exponentially. What is this strategy?

Câu 17: What term is used by subscription-based businesses to describe the annual or monthly percentage of subscribers who cancel their subscriptions and stop paying for the service?

Câu 18: software homepage displays logos of well-known client companies, positive user reviews, and a counter showing 'Over 10,000 satisfied users' to build trust with new visitors. Which psychological concept is being leveraged here?

Câu 19: lifestyle blogger writes a product review and includes a unique tracking link; when a reader clicks the link and purchases the product, the blogger earns a 5 percent commission on the sale. What marketing model is this?

Câu 20: According to the Ansoff Matrix, which growth strategy involves selling more of a company's existing products to its existing target markets to gain a larger market share?

Câu 21: bank designs a new premium credit card specifically tailored for high-income professionals aged 35 to 50. Which primary method of market segmentation is based on these objective population statistics?

Câu 22: An outdoor apparel brand groups its target market based on consumers who value environmental sustainability, enjoy adventurous weekend activities, and have minimalist lifestyles. What type of segmentation is this?

Câu 23: sponsored article about healthy habits is published on a health blog, matching the design, font, and writing style of the surrounding organic articles so seamlessly that it looks like a regular post. What is this type of advertising called?

Câu 24: financial advisory firm regularly publishes free informative blog posts, podcasts, and e-books about retirement planning, without directly pushing their services, to build trust and attract long-term clients. What marketing approach is this?

Câu 25: marketing team establishes a list of specific, quantifiable metrics—such as lead generation rate, customer conversion rate, and cost-per-click—to evaluate the success of their current ad campaign. What are these metrics called?