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Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 10

Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 10

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 10 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: When a cosmetics brand analyzes population data such as age, gender, and income level to define its target audience, which marketing concept is it utilizing?

Câu 2: Which term describes a small, specialized segment of the population that a company focuses on with a highly tailored product or service?

Câu 3: What term refers to the consumer behavior pattern where customers consistently purchase products from the same manufacturer instead of competitors?

Câu 4: Which growth strategy involves selling more of a company's existing products to its existing customer base or market segments to gain a larger share?

Câu 5: What area of marketing focuses specifically on studying how individuals, groups, or organizations select, buy, use, and dispose of goods and services to satisfy their needs?

Câu 6: tech company highlights its unique software security features to distinguish its smartphones from those of rival companies. What is this strategy called?

Câu 7: What is the marketing arrangement where an online retailer pays a commission to an external website or influencer for traffic or sales generated from its referrals?

Câu 8: Which promotional strategy uses unconventional, low-cost, and highly creative tactics in public spaces to obtain maximum brand exposure?

Câu 9: supermarket sells milk below its cost price to attract shoppers into the store, hoping they will buy other, more profitable items. What is this pricing strategy called?

Câu 10: What term represents the commercial value that a company derives from consumer perception of the brand name itself, rather than from the actual product or service?

Câu 11: What is the process of dividing a broad consumer or business market into sub-groups based on shared characteristics such as age, region, or lifestyle?

Câu 12: An e-commerce company updates its website content and structure to improve its unpaid ranking on Google search results. Which practice is this?

Câu 13: An email newsletter ends with a prominent button that reads 'Buy Now and Get 20% Off'. What marketing element does this button represent?

Câu 14: Which marketing method involves partnering with individuals who have a dedicated social media following to endorse products and drive purchasing decisions?

Câu 15: startup spends 5,000 dollars on marketing and successfully signs up 100 new paying customers. What metric represents the 50 dollars spent to obtain each customer?

Câu 16: In web analytics, what term describes the percentage of website visitors who leave the site after viewing only one single page without taking any action?

Câu 17: To optimize a landing page, a marketing team shows Version A with a green button to half of the visitors and Version B with a red button to the other half. What is this method?

Câu 18: What term describes a marketing technique that induces websites or users to pass on a marketing message to other users, creating exponential growth in the message's visibility?

Câu 19: Which business function is responsible for building and maintaining a positive public image for a company through media releases, events, and community engagement?

Câu 20: company sends catalog mailings, promotional emails, and text messages directly to selected consumers without using middleman media like TV or radio. What is this approach?

Câu 21: soft drink brand pays a movie studio to have its branded soda can clearly visible on the table during a major scene in an action film. What is this practice?

Câu 22: Which metric calculates the total revenue or profit a business expects to earn from a single customer throughout the entire duration of their relationship?

Câu 23: smartphone manufacturer finds it difficult to increase sales because almost everyone in the target market already owns a smartphone. What is this market condition?

Câu 24: Instead of focusing on one-time transactions, a car dealership focuses on offering long-term post-purchase support and loyalty rewards to customers. What is this strategy?

Câu 25: What is the term for paid online content that resembles the editorial style and format of the publication or website on which it appears?