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Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 14

Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 14

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 14 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: When a company divides its target market into smaller, more manageable groups based on shared characteristics such as age, income, and lifestyle, which marketing strategy is it practicing?

Câu 2: Which term describes the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 3: tech firm introduces a new budget-friendly smartphone, which accidentally reduces the sales of its existing, more expensive models. This negative phenomenon is best described as what?

Câu 4: If a subscription-based software company wants to measure the total revenue they can expect from a single customer account throughout their business relationship, which metric should they calculate?

Câu 5: startup with a limited budget decides to promote its new app by staging an unexpected, highly creative public flash mob in a busy city square to generate word-of-mouth buzz. What type of marketing is this?

Câu 6: Instead of targeting the entire footwear market, a company focuses exclusively on manufacturing eco-friendly, vegan running shoes for ultra-marathon runners. What kind of market is this company targeting?

Câu 7: Which of the following refers to the core statement that explains why a customer should buy a product or service, highlighting its unique benefits and how it solves their specific problems better than competitors?

Câu 8: premium electronics brand launches its latest luxury smartwatch at an extremely high price to capture high-income early adopters before gradually lowering the price over time. What pricing strategy is this?

Câu 9: An e-commerce website received 10,000 visitors last month, and 250 of them made a purchase. What marketing metric does the percentage of these buying visitors represent?

Câu 10: retail brand allows customers to browse products on its mobile app, buy them online, and seamlessly return them at physical retail stores with updated loyalty points. What is this integrated approach called?

Câu 11: skincare brand prominently displays customer reviews, expert endorsements, and 'Best Seller' badges on its landing page to influence prospective buyers. Which psychological phenomenon is this marketing tactic leveraging?

Câu 12: To stand out in a crowded market of organic coffee shops, a new cafe offers personalized, interactive digital coffee brewing workshops alongside every purchase. What marketing principle does this demonstrate?

Câu 13: If a digital marketer focuses on modifying a website's meta tags, improving page load speed, and producing keyword-rich content to rank higher on organic search results, what practice are they performing?

Câu 14: blog owner notices that a high percentage of visitors land on a single blog post and immediately leave the website without clicking any links or viewing other pages. What metric is high in this scenario?

Câu 15: After viewing a pair of shoes on an online store, a user starts seeing advertisements for those exact shoes on their Facebook feed and news websites. What digital marketing technique is this?

Câu 16: When a car manufacturer designs all its marketing campaigns around the concept of 'the ultimate driving machine' to secure a distinct and desirable place in the minds of consumers relative to competitors, what is it executing?

Câu 17: If a company spends 5,000 dollars on a marketing campaign and gains 100 new customers, the resulting 50 dollars spent to gain each new customer is referred to as what metric?

Câu 18: music streaming service offers free, ad-supported access to its library but charges a monthly fee for ad-free listening and offline downloads. Which business and pricing model is this?

Câu 19: An outdoor apparel brand creates an indoor cold chamber in their flagship store where customers can test the warmth of winter jackets in freezing temperatures before buying. What type of marketing is this?

Câu 20: tech startup creates a humorous, highly relatable video advertisement that is shared so rapidly across social media platforms that it gains millions of views within 48 hours without any paid promotion. What is this phenomenon called?

Câu 21: In a marketing email, a prominent red button containing the text 'Claim Your 50 Percent Discount Now!' is designed to prompt immediate response from the reader. What is this element called?

Câu 22: marketing campaign designed to sell bulk raw materials, cloud computing infrastructure, or corporate training programs to other organizations is classified as what?

Câu 23: high-end luxury fashion brand launches a series of cheap, low-quality household cleaning products under its name, which confuses consumers and damages its prestige image. What has occurred?

Câu 24: Before launching a new educational software, a company defines its ideal buyer persona as 'tech-savvy high school teachers aged 30 to 50'. What term describes this specific group?

Câu 25: popular lifestyle blogger earns a commission every time a reader clicks on a unique link in her article and purchases a product from an online retail partner. What marketing model is this?