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Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 15

Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 15

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 15 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Which term refers to the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 2: When a marketing team analyzes statistical data relating to the population and particular groups within it, such as age, gender, and income, what are they studying?

Câu 3: Which marketing term describes a small, specialized market for a particular product or service?

Câu 4: company launches a new product with a very low price to attract customers and gain market share rapidly before gradually raising it. What is this strategy called?

Câu 5: What metric predicts the total net profit associated with the entire future relationship with a specific customer?

Câu 6: Which type of marketing relies on users passing a marketing message to other users, creating exponential growth in the message's visibility and influence?

Câu 7: What is the process of improving the quality and quantity of website traffic from search engines through organic search results?

Câu 8: Which marketing approach provides customers with a completely seamless and integrated shopping experience across all channels, from social media to brick-and-mortar stores?

Câu 9: Which marketing strategy focuses on low-cost, unconventional marketing tactics that yield maximum results in public spaces?

Câu 10: In digital marketing, what is the term for an instruction to the audience designed to provoke an immediate response, usually using an imperative verb like 'buy now' or 'subscribe'?

Câu 11: What is the process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics?

Câu 12: Which metric measures the percentage of visitors to a website who complete a desired goal, such as making a purchase or filling out a form, out of the total number of visitors?

Câu 13: What is the tendency of consumers to continuously purchase one brand's products over another, regardless of price fluctuations or competitor campaigns?

Câu 14: What digital marketing metric represents the percentage of visitors who enter a website and then leave rather than continuing to view other pages within the same site?

Câu 15: Which form of social media marketing involves endorsements and product placements from individuals who have a dedicated social following and are viewed as experts within their niche?

Câu 16: What financial metric is widely used in marketing campaigns to measure the efficiency and profitability of an investment relative to its cost?

Câu 17: Which performance-based marketing system involves an external partner receiving a commission for generating sales or traffic to an advertiser's website?

Câu 18: What term describes the sequence of stages a product goes through from its initial introduction to the market until its eventual decline and withdrawal?

Câu 19: Which marketing term describes the extent to which consumers are familiar with the distinctive qualities, image, or existence of a particular brand?

Câu 20: Which growth strategy focuses on selling existing products into existing markets to gain a higher market share, often through aggressive promotion?

Câu 21: Which facet of customer relationship management focuses on long-term customer engagement and retention, rather than short-term transactional sales?

Câu 22: What is the term for a form of advertising where organizations communicate directly with target customers through media such as email, SMS, or mail without intermediaries?

Câu 23: In market research, what is the term for a small group of diverse people assembled to participate in a guided discussion about a particular product or service before it is launched?

Câu 24: What sales technique is used to encourage customers to purchase a more expensive, premium, or upgraded version of the item they are already buying?

Câu 25: What is the practice of encouraging customers to purchase additional, complementary products or services that are related to the primary item they are buying?