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Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 12

Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 12

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 12 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: What marketing term refers to the process of dividing a broad consumer or business market into sub-groups based on shared characteristics?

Câu 2: Which concept represents the commercial value that derives from consumer perception of a brand name, rather than from the product or service itself?

Câu 3: What is the name of the marketing strategy where a company sets a low initial price for a product to attract customers and gain market share quickly?

Câu 4: What term describes a highly specialized and small segment of the population that a specific product or service is designed to satisfy?

Câu 5: Which term refers to the percentage of visitors to a website who leave after viewing only one page, without interacting further?

Câu 6: What marketing metric estimates the total net profit that a company can expect to generate from a single customer account throughout their relationship?

Câu 7: What is the name of the business model where basic services are provided free of charge, while advanced features require payment?

Câu 8: Which strategy focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience?

Câu 9: What term describes the loss in sales of an existing product when a company introduces a new, similar product in its own portfolio?

Câu 10: Which concept refers to the strategic place a brand wants to occupy in the minds of its target consumers relative to its competitors?

Câu 11: What type of marketing uses unconventional, low-cost creative tactics to generate maximum buzz and brand exposure in public areas?

Câu 12: Which term describes a paid advertisement that matches the format, appearance, and function of the platform or media content where it is placed?

Câu 13: In digital marketing, what do you call the specific instruction or phrase designed to prompt an immediate response or action from the audience?

Câu 14: Which marketing method involves partnering with content creators who have a dedicated following to promote products or endorse a brand?

Câu 15: What digital metric measures the percentage of users who clicked on a specific link out of the total users who viewed the page or email?

Câu 16: Which strategy involves adjusting product prices dynamically in real-time based on market demand, competitor prices, and customer behavior?

Câu 17: What term refers to the total expense incurred by an organization to persuade a potential customer to buy its product or service?

Câu 18: What type of marketing strategy coordinates and integrates multiple channels (such as online, mobile, and physical stores) to provide a seamless customer experience?

Câu 19: What is the scientific study of how the brain responds to marketing stimuli, using medical technologies like fMRI to understand consumer behavior?

Câu 20: Which pricing strategy involves charging the highest initial price that customers are willing to pay for a new product, then gradually lowering it over time?

Câu 21: What is the practice of promoting products or services by highlighting their environmental benefits and sustainable manufacturing processes?

Câu 22: Which analytical tool or method compares two versions of a webpage, email, or ad against each other to see which one performs better?

Câu 23: What term is used to describe the percentage of prospects or website visitors who complete a desired goal or transaction?

Câu 24: Which marketing strategy involves paying third-party publishers or partners a commission for generating traffic, leads, or sales through their referrals?

Câu 25: What refers to the long-term relationship-building strategy focused on customer retention, satisfaction, and loyalty rather than short-term transactions?