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Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 11

Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 11

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 11 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which marketing term refers to the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 2: When a company divides a broad target market into smaller, more manageable subsets of consumers based on shared characteristics, which strategy is it employing?

Câu 3: highly specialized and distinct segment of a larger market, often characterized by unique consumer needs and preferences, is best described as a what?

Câu 4: Which phrase describes the study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services?

Câu 5: What pricing strategy involves setting a relatively low initial price for a new product or service to attract a large number of buyers and win a high market share?

Câu 6: Which unconventional marketing strategy relies on low-cost, highly creative, and imaginative tactics to capture the public's attention and generate buzz?

Câu 7: Which term refers to the collection of activities and strategies a business uses to keep its existing customers over a specified period and prevent them from switching to competitors?

Câu 8: What marketing process highlights the unique qualities or features of a company's product to distinguish it from similar offerings in the marketplace?

Câu 9: When consumers consistently choose to purchase one specific brand's products over those of competitors due to trust and positive experiences, this behavior is known as what?

Câu 10: Which digital marketing technique encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence?

Câu 11: What term describes a situation in which a product or service has been fully distributed and adopted by almost all potential customers within a market, limiting future growth?

Câu 12: Statistical data relating to the population and particular groups within it, such as age, gender, income, and education levels, is referred to as what in marketing?

Câu 13: What is the process of improving the quality and volume of web traffic to a website or a web page from search engines through organic search results?

Câu 14: Which pricing strategy involves selling a product at a price that is not profitable, or even below cost, to attract customers into a store where they will buy other, more profitable items?

Câu 15: What performance-based marketing method involves a business rewarding one or more external partners for each visitor or customer brought by the partner's own marketing efforts?

Câu 16: Which type of marketing is directed towards other companies rather than individual consumers?

Câu 17: What metric represents the total net profit that a business can expect to earn from a single customer throughout their entire relationship with the company?

Câu 18: In marketing, what term refers to a prompt on a website, email, or advertisement that encourages the audience to take a specific, immediate step, such as 'Buy Now' or 'Sign Up'?

Câu 19: Which type of paid advertising matches the form, feel, and function of the media format in which it appears, making it look like editorial content rather than a traditional ad?

Câu 20: What marketing strategy focuses on using key opinion leaders who have a dedicated social following to promote products, build brand awareness, or drive sales?

Câu 21: Which strategy involves increasing sales of existing products or services to an existing market in order to gain a higher market share?

Câu 22: What facet of customer relationship management focuses on long-term customer engagement and loyalty rather than short-term goals like single sales or customer acquisition?

Câu 23: Which strategy aims to build a strong, meaningful connection between a consumer and a brand by appealing directly to the customer's feelings, ego, and needs?

Câu 24: What multichannel approach to sales seeks to provide customers with a seamless, integrated shopping experience, whether they are shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store?

Câu 25: What business or marketing statement summarizes why a consumer should buy a product or use a service, clearly explaining how it solves a problem or delivers a specific benefit?