Quay lại danh mục Từ vựng IELTS (Marketing)
Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 13

Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 13

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 13 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: What term describes a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services?

Câu 2: Which marketing strategy involves increasing sales of existing products in existing markets to gain a higher market share?

Câu 3: Which term refers to the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 4: When a company divides its market based on variables such as age, gender, income, education, and occupation, which type of segmentation is it utilizing?

Câu 5: What term refers to a specialized and focused portion of a broader market that features its own highly specific identity, needs, and preferences?

Câu 6: Which metric or strategic focus measures the ability of a company to maintain long-term relationships with its customers over a specified period?

Câu 7: Which marketing approach relies on unconventional, low-cost, and highly creative tactics to generate maximum buzz and brand exposure in public spaces?

Câu 8: What digital marketing practice focuses on improving a website's visibility and organic ranking on search engine results pages?

Câu 9: Which concept tracks the progression of a product through distinct stages: introduction, growth, maturity, and decline?

Câu 10: What term describes an instruction or prompt designed to encourage an immediate response or sale from a target audience, often using phrases like 'Buy Now' or 'Sign Up'?

Câu 11: Which marketing phenomenon encourages individuals to pass along a marketing message to others, creating the potential for exponential growth in the message's exposure and influence?

Câu 12: Which marketing paradigm prioritizes building, maintaining, and enhancing long-term, mutually beneficial bonds with buyers rather than focusing solely on individual transactions?

Câu 13: What term refers to a clear, compelling statement that explains how a product solves customers' problems, delivers specific benefits, and tells the customer why they should buy from this brand instead of competitors?

Câu 14: What form of social media marketing involves endorsements and product placements from individuals who have dedicated social followings and are viewed as experts within their niche?

Câu 15: Which situation occurs when the volume of a product or service in a marketplace has been maximized, meaning further growth can only be achieved at the expense of competitors?

Câu 16: What performance-based marketing system involves an external partner receiving a commission for delivering a specific result or sale to an advertiser or retailer?

Câu 17: Which essential business metric calculates the total sales and marketing cost required to earn a single new customer over a given period?

Câu 18: What experimentation process compares two versions of a single variable, such as a webpage or advertisement, to determine which one performs better under identical conditions?

Câu 19: Which marketing model provides customers with a seamless, fully integrated shopping experience across all channels, whether they are shopping online from a mobile device, a laptop, or in a physical store?

Câu 20: What term refers to the behavior of customers who are so satisfied with a brand that they actively promote it to others through word-of-mouth and organic social media recommendations?

Câu 21: What advertising technique involves integrating branded products or services subtly into non-advertising media, such as movies, television shows, or video games?

Câu 22: What web analytics metric represents the percentage of visitors who enter a website and leave without viewing any other pages or taking any action?

Câu 23: Which pricing strategy offers basic web services or downloadable digital products for free while charging premium prices for advanced features, add-ons, or subscription upgrades?

Câu 24: What psychological state of post-purchase anxiety or regret occurs when a buyer questions whether they made the right decision, especially after making an expensive purchase?

Câu 25: Which type of paid advertising is designed to blend seamlessly with the organic content of the platform where it appears, matching the design, format, and editorial style of the hosting site?