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Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 8

Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 8

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 8 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which term refers to the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 2: tech company decides to lower the price of its software to attract a larger number of buyers and win a high market share in a highly competitive market. Which strategy is this company employing?

Câu 3: What term is used to describe a small, specialized, and highly defined segment of the population that a specific product or service is designed to target?

Câu 4: When a marketing firm analyzes factors such as age, gender, income, education level, and occupation of a target audience, they are examining which type of data?

Câu 5: Which field of study in marketing focuses on how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants?

Câu 6: beverage company wants to place attractive promotional stands right next to the checkout counters in supermarkets to encourage impulse buying. What is this location commonly called in marketing?

Câu 7: Which marketing technique relies on encouraging individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence?

Câu 8: Instead of focusing solely on acquiring new buyers, an e-commerce platform invests in loyalty programs and personalized customer service to keep its existing buyers coming back. What marketing goal does this focus on?

Câu 9: Which digital marketing practice involves adjusting a website's content, structure, and technical aspects to increase its visibility when people search for products or services?

Câu 10: What term is used to describe customers who are so satisfied with a company's products or services that they actively recommend them to others through word-of-mouth without being paid?

Câu 11: car manufacturer divides its potential market into distinct groups based on lifestyle, budget, and driving habits to tailor its marketing campaigns. What is this process called?

Câu 12: Which promotional method involves communicating directly with targeted individual consumers via channels like email, telemarketing, or interactive websites to obtain an immediate response?

Câu 13: cosmetics brand partners with a popular fashion vlogger on social media to feature their new lipstick line in a tutorial video. Which marketing strategy does this represent?

Câu 14: supermarket sells basic items like milk and bread at prices below cost to attract shoppers into the store, hoping they will buy other, more profitable items. What is this pricing strategy called?

Câu 15: Which concept refers to the strategy of highlighting unique features, benefits, or quality of a company's product to make it stand out from similar offerings of competitors?

Câu 16: company creates a clear statement explaining how their product solves customers' problems, what specific benefits it delivers, and why customers should buy from them rather than competitors. What is this statement called?

Câu 17: An independent film studio uses low-cost, unconventional, and highly creative promotional stunts in public areas to generate buzz for their upcoming movie. What type of marketing is this?

Câu 18: luxury watch brand starts licensing its name for use on cheap plastic keychains and low-quality stationery. Which negative brand consequence is likely to occur?

Câu 19: Which metric predicts the total net profit that a business can expect to earn from a single customer throughout their entire relationship with the company?

Câu 20: On a landing page, a bright orange button displays the text 'Register for free today!' to encourage immediate user engagement. What is this button called in digital marketing?

Câu 21: An online newspaper publishes an article about retirement planning that is written by an investment firm and designed to look exactly like the newspaper's regular editorial content. What is this promotional format?

Câu 22: company finds that nearly everyone in their target region who wants a smartphone already owns one, making it extremely difficult to generate new sales. Which stage has this market reached?

Câu 23: Which marketing approach prioritizes building long-term, mutually satisfying connections with customers, distributors, and suppliers to earn and retain their business?

Câu 24: What term refers to the strategic process of designing a company's offering and image to occupy a distinctive and valued place in the mind of the target customer?

Câu 25: music streaming app offers basic ad-supported streaming for free, but requires users to pay a monthly subscription fee to listen without ads and download music offline. What business model is this?