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Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 9

Trắc nghiệm Từ vựng IELTS (Marketing) - Bộ 9

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Thời gian còn lại: --:--

Câu 1: Which marketing term describes the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 2: When a company targets a small, highly defined, and specialized segment of the market rather than a broad audience, what is this segment called?

Câu 3: What approach focuses on providing a seamless and integrated shopping experience for customers across all digital and physical channels, from mobile apps to physical stores?

Câu 4: Which pricing strategy involves setting a relatively low initial price for a new product to attract a large number of buyers and quickly win a large market share?

Câu 5: In digital marketing analytics, what does the term 'bounce rate' refer to?

Câu 6: What term is used to describe the distinct feature or benefit that makes a product stand out from its competitors and explains why customers should choose it?

Câu 7: Which metric estimates the total net profit that a business expects to earn from a single customer account throughout the entirety of their relationship?

Câu 8: In retail marketing, what is a 'loss leader'?

Câu 9: Which type of marketing utilizes unconventional, creative, and low-cost tactics to obtain maximum exposure and surprise the target audience?

Câu 10: What business model offers basic services or products to users for free, while charging a premium for advanced features or add-ons?

Câu 11: Which marketing term describes a clear statement that explains how a product solves customers' problems, delivers specific benefits, and tells the ideal customer why they should buy from this brand rather than competitors?

Câu 12: In digital marketing, what does the process of 'A/B testing' primarily involve?

Câu 13: What state is reached in a market when the volume of a product or service has been maximized, meaning no further growth can be achieved unless new demand is created?

Câu 14: What is 'native advertising'?

Câu 15: Which pricing strategy involves charging a high introductory price for a new, innovative product and then gradually lowering the price over time as competitors enter the market?

Câu 16: What is a 'focus group' in marketing research?

Câu 17: Which term refers to the practice of promoting products or services based on their environmental benefits and ecological sustainability?

Câu 18: Which type of performance-based marketing involves a business rewarding one or more external partners with a commission for each visitor or customer brought by the partner's own marketing efforts?

Câu 19: What does 'conversion rate' measure in digital marketing?

Câu 20: What is 'brand loyalty'?

Câu 21: What is 'viral marketing'?

Câu 22: What is the primary goal of Search Engine Optimization (SEO) in digital marketing?

Câu 23: Which marketing method involves communicating directly with targeted individual consumers via channels such as email, SMS, or direct mail to obtain an immediate response?

Câu 24: What marketing practice focuses on utilizing key opinion leaders who have a dedicated social following to promote products and drive purchasing decisions?

Câu 25: What is 'market segmentation'?