Quay lại danh mục Từ vựng Tiếng Anh (Marketing)
Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 1

Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 1

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 1 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which marketing term describes the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 2: What is the term for the process of developing and reinforcing relationships with buyers at every stage of the sales funnel, typically using targeted content and automated email campaigns?

Câu 3: In digital marketing analytics, which metric represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site?

Câu 4: Which marketing strategy focuses on low-cost, unconventional marketing tactics that yield maximum results through high-energy and imaginative interactions?

Câu 5: When a digital marketer refers to unpaid, natural search results that appear on a search engine results page (SERP), which term are they using?

Câu 6: What is the marketing practice of dividing a broad target market into smaller, defined subsets of consumers who share common characteristics, needs, or priorities?

Câu 7: Which strategic alliance involves two or more distinct brands collaborating to present a single product or service with both brand identities visible?

Câu 8: What metric predicts the total net profit attributed to the entire future relationship with a customer?

Câu 9: What is the term for a randomized experimentation process wherein two versions of a single variable (such as a webpage or email campaign) are compared to determine which performs better?

Câu 10: Which term describes paid media where the ad experience follows the natural form and function of the user experience in which it is placed, often looking like editorial content?

Câu 11: What pricing strategy offers basic services for free while charging a premium for advanced features, add-ons, or additional functionality?

Câu 12: What form of marketing focuses on using key individuals who have influence over potential buyers to orient marketing activities around these people?

Câu 13: Which term refers to the deceptive practice of making a product or service appear more environmentally friendly or ecologically sound than it actually is?

Câu 14: In digital design and marketing, which term refers to an instruction, usually in the form of a button or text link, designed to prompt an immediate response from the user?

Câu 15: What online advertising technique serves targeted ads to users who have already visited your website or interacted with your brand but did not complete a conversion?

Câu 16: Which B2B marketing strategy concentrates sales and marketing resources on a clearly defined set of target accounts, treating individual accounts as markets in their own right?

Câu 17: What approach to marketing provides customers with a fully integrated, seamless shopping experience across all channels, including brick-and-mortar, mobile, and desktop?

Câu 18: Which performance-based marketing system involves a business rewarding one or more third-party partners for each visitor or customer brought by the partner's own marketing efforts?

Câu 19: Which term refers to a clear statement that explains how a product solves customers' problems, delivers specific benefits, and tells the ideal customer why they should buy from this brand over competitors?

Câu 20: What metric measures the percentage of subscribers or customers who stop subscribing to or purchasing a service over a given time period?

Câu 21: Which marketing branch involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising?

Câu 22: What is the process of republishing your original content (such as blog posts or articles) on third-party websites to reach a broader audience?

Câu 23: Which business model involves selling products straight to customers without the help of intermediate distributors, wholesalers, or retail stores?

Câu 24: Which marketing term refers to the unique space a brand occupies in the minds of the customers and how it distinguishes itself from competitors?

Câu 25: What term, coined by Sean Ellis, refers to a subfield of marketing focused on rapid experimentation across marketing channels and product development to find the most efficient ways to grow a business?