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Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 5

Trắc nghiệm Từ vựng Tiếng Anh (Marketing) - Bộ 5

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Thời gian còn lại: --:--

Câu 1: Which term refers to the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 2: What type of paid advertising matches the form and function of the platform upon which it appears, making it look like editorial content?

Câu 3: In web analytics, which metric represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site?

Câu 4: SaaS company spends 10,000 dollars on marketing and sales in a month and acquires 100 new customers. Which term represents the metric calculated by dividing this total spend by the number of acquired customers?

Câu 5: What is the term for search-optimized content that remains continually relevant, fresh, and useful to readers over a long period of time?

Câu 6: Which term describes social media creators who have a relatively small but highly engaged niche following, typically ranging from 1,000 to 100,000 followers?

Câu 7: Which metric measures the rate at which customers stop doing business with an entity or cancel their subscription over a given period?

Câu 8: What is the correct term for a quantifiable measure used to evaluate the success of an organization or of a particular marketing campaign in meeting objectives?

Câu 9: Which term refers to the organic practice of orienting your website pages to rank higher on search engine results pages through content and technical adjustments?

Câu 10: Which marketing approach provides customers with a completely integrated, seamless shopping experience across all channels, from desktop to mobile to brick-and-mortar stores?

Câu 11: What is the term for the process of developing and reinforcing relationships with buyers at every stage of the sales funnel through highly targeted and relevant content?

Câu 12: Which term describes the systematic process of increasing the percentage of website visitors who take a desired action, such as filling out a form or buying a product?

Câu 13: Which marketing strategy relies on unconventional, low-cost, and creative tactics to obtain maximum exposure and surprise the target audience?

Câu 14: What is the term for a flexible pricing strategy where businesses adjust prices for products or services in real time based on current market demands, supply, or algorithmic data?

Câu 15: Which term refers to the unique conceptual place a brand occupies in the minds of customers relative to its competitors?

Câu 16: In digital marketing, which method compares two versions of a webpage or app against each other to determine which one performs better?

Câu 17: What is the process of finding, gathering, organizing, and sharing the best and most relevant third-party content on a specific topic for your audience?

Câu 18: Which performance-based marketing system pays external publishers or partners a commission for driving traffic or sales through their referral links?

Câu 19: Which business and marketing strategy offers basic features of a product or service for free, but charges for proprietary or premium upgrades?

Câu 20: When a marketer segments an audience based on personality traits, values, attitudes, interests, and lifestyles, which segmentation method is being used?

Câu 21: What is the correct term for any form of content, such as videos, blogs, or social media posts, created by consumers rather than the brand itself?

Câu 22: What is the marketing term for an instruction to the audience designed to provoke an immediate response, typically using an imperative verb like 'buy now' or 'subscribe'?

Câu 23: If a company earns 5,000 dollars in revenue directly from a digital advertising campaign that cost 1,000 dollars, which metric of 5 to 1 or 500 percent evaluates this performance?

Câu 24: Which metric gauges customer loyalty and satisfaction by asking respondents how likely they are to recommend a company's product or service to a friend or colleague?

Câu 25: What marketing term describes the initial stage of the buyer's journey, focusing on raising awareness, capturing attention, and educating prospective customers?